How popular isPetSafe in search?
In September 2026, there were an estimated 49.7K branded searches for PetSafe worldwide which held steady over the last 12 months. PetSafe holds 0.37% estimated Share of Search among cat Harness brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat Harness brands compete with PetSafe?
Share of Search by month for PetSmart, Petco, Chewy, Purple, PetSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Purple | PetSafe | Rogz | Surfer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Nov 2025 | 46% | 30.7% | 20.6% | 2.4% | 0.3% | 0.02% | <0.01% |
| Dec 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Jan 2026 | 46.3% | 30.9% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Feb 2026 | 43.9% | 29.4% | 24% | 2.3% | 0.32% | 0.02% | <0.01% |
| Mar 2026 | 45.9% | 30.7% | 20.6% | 2.4% | 0.33% | 0.01% | <0.01% |
| Apr 2026 | 48.9% | 26.8% | 21.9% | 2.1% | 0.28% | 0.02% | <0.01% |
| May 2026 | 46% | 30.7% | 20.6% | 2.4% | 0.29% | 0.02% | <0.01% |
| Jun 2026 | 41.4% | 33.8% | 22.7% | 1.8% | 0.32% | 0.02% | <0.01% |
| Jul 2026 | 48.1% | 32.2% | 17.6% | 1.7% | 0.33% | 0.02% | <0.01% |
| Aug 2026 | 46.1% | 30.8% | 20.7% | 2% | 0.34% | 0.02% | <0.01% |
| Sep 2026 | 46.1% | 30.8% | 20.6% | 2% | 0.37% | 0.02% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 6.1M | -18.2% | 0 points | |
| 2, held 2nd | 30.8% | 4.1M | -18.2% | 0 points | |
| 3, held 3rd | 20.6% | 2.7M | -18.2% | 0 points | |
| 4, held 4th | 2% | 269K | -17.1% | 0 points | |
| 5, held 5th | 0.37% | 49.7K | -10.1% | 0 points | |
| 6, held 6th | 0.02% | 2.4K | -17.2% | 0 points | |
| 7, held 7th | <0.01% | 10 | 0% | 0 points |
1.
PetSmart
46.1%
Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
Petco30.8%
Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
3.
Chewy20.6%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Purple
2%
Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share 0 points.
5.
PetSafe0.37%
Held 5th. 49.7K estimated branded searches, -10.1% vs prior month. Share 0 points.
6.
Rogz0.02%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.
Surfer<0.01%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between PetSafe and its closest rivals
Every comparison with PetSafe
21 comparisons
- Chewy vs PetSafe
- E-Collar Technologies vs PetSafe
- Educator vs PetSafe
- Garmin vs PetSafe
- Litter-Robot vs PetSafe
- Petco vs PetSafe
- PETLIBRO vs PetSafe
- PetSafe vs PetSmart
- PetSafe vs Purple
- PetSafe vs SportDOG
- PetSafe vs Sure Petcare
- Catit vs PetSafe
- Bark vs PetSafe
- Halo vs PetSafe
- Dogtra vs PetSafe
- Drinkwell vs PetSafe
- PetSafe vs WOPET
- PetSafe vs Rogz
- PetSafe vs Veken
- PetSafe vs PETWANT
- PetSafe vs Pioneer Pet
How has branded search demand for PetSafe changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PetSafe worldwide held steady, from 49.4K to 49.7K.
- Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among cat Harness brands worldwide held steady, from 0.31% to 0.37%.
How did search popularity change for cat Harness brands worldwide in September 2026?
5 changes
Petco’s estimated Share of Search among cat Harness brands worldwide has lost ground for 3 months in a row, from 33.8% to 30.8% in September 2026.
Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Where does PetSafe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cat Harness brands | 5th of 7 | 0.37% | Shown above |
| Dog trainers | 5th of 6 | 0.92% | Show ranking |
| Shock Collar brands | 3rd of 4 | 0.95% | Show ranking |
| Bark Collar brands | 3rd of 4 | 0.95% | Show ranking |
| Wireless Fence brands | 2nd of 3 | 5.6% | Show ranking |
| Smart pet feeder brands | 3rd of 6 | 14.3% | Show ranking |
| Cat fountains | 2nd of 6 | 28.4% | Show ranking |
How is PetSafe measured?
Brandwave collects information about searches that people make online using PetSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- automatic feeder petsafe
- pet safe
- petsafe
- petsafe cat feeder
- petsafe dog feeder
- petsafe pet feeder
- petsafe smart feed
- petsafe smartfeed
Do you work for PetSafe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PetSafe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.