Brandwave

How popular isPetSafe in search?

In September 2026, there were an estimated 49.7K branded searches for PetSafe worldwide which held steady over the last 12 months. PetSafe holds 5.6% estimated Share of Search among wireless fence brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SportDOG92.7%
  2. PetSafe5.6%
  3. Halo1.7%
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Which wireless fence brands compete with PetSafe?

PetSafe against wireless fence brands worldwide, by month

Share of Search by month for SportDOG, PetSafe. The figures are in the table below the chart.

View monthly share of search table
MonthSportDOGPetSafeHalo
Oct 202591.3%6.7%2%
Nov 202591.6%6.7%1.6%
Dec 202591.5%6.9%1.6%
Jan 202693.9%4.7%1.4%
Feb 202693.6%5%1.4%
Mar 202691.2%7.2%1.6%
Apr 202692.4%5.9%1.7%
May 202693.3%5.3%1.4%
Jun 202694.4%4.5%1.1%
Jul 202694.1%4.8%1.1%
Aug 202693.5%5.2%1.4%
Sep 202692.7%5.6%1.7%
  1. 1.SportDOG

    92.7%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  2. 2.PetSafe

    5.6%

    Held 2nd. 49.7K estimated branded searches, -10.1% vs prior month. Share +0.4 points.

  3. 3.Halo

    1.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between PetSafe and its closest rivals

How has branded search demand for PetSafe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PetSafe worldwide held steady, from 49.4K to 49.7K.
  • Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among wireless fence brands worldwide decreased from 6.7% to 5.6%.
  • Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among wireless fence brands worldwide peaked at 7.2% in March 2026 and was lowest at 4.5% in June 2026.

How did search popularity change for wireless fence brands worldwide in September 2026?

  1. In September 2026, SportDOG lost estimated Share of Search among wireless fence brands worldwide, from 93.5% to 92.7%.

  2. PetSafe’s estimated Share of Search among wireless fence brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.6% in September 2026.

Where does PetSafe compete?

PetSafe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog trainers4th of 54.8%Show ranking
Shock collar brands2nd of 35.6%Show ranking
Bark collar brands2nd of 35.6%Show ranking
Wireless fence brands2nd of 35.6%Shown above
Smart pet feeder brands3rd of 614.3%Show ranking
Cat fountains2nd of 628.4%Show ranking

How is PetSafe measured?

Brandwave collects information about searches that people make online using PetSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • automatic feeder petsafe
  • pet safe
  • petsafe
  • petsafe cat feeder
  • petsafe dog feeder
  • petsafe pet feeder
  • petsafe smart feed
  • petsafe smartfeed

Do you work for PetSafe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is PetSafe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.