How popular isSportDOG in search?
In September 2026, there were an estimated 823K branded searches for SportDOG worldwide which is up 22.3% over the last 12 months. SportDOG holds 83.9% estimated Share of Search among dog trainers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
SportDOG83.9%
E-Collar Technologies8.4%Educator6.2%
Dogtra1.5%
PetSafe<0.01%
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Where does SportDOG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog trainers | 1st of 5 | 83.9% | Shown below |
| Shock collar brands | 1st of 3 | 97.7% | Show ranking |
| Bark collar brands | 1st of 3 | 98% | Show ranking |
Which dog trainers compete with SportDOG?
Share of Search by month for SportDOG, E-Collar Technologies, Educator. The figures are in the table below the chart.
View monthly share of search table
| Month | SportDOG | E-Collar Technologies | Educator | Dogtra | PetSafe |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 11.6% | 8.5% | 2.1% | <0.01% |
| Nov 2025 | 80.3% | 9.8% | 7.2% | 2.6% | <0.01% |
| Dec 2025 | 79.9% | 9.7% | 7.2% | 3.2% | <0.01% |
| Jan 2026 | 80.4% | 6.6% | 10.8% | 2.2% | <0.01% |
| Feb 2026 | 85.4% | 7.1% | 5.1% | 2.3% | <0.01% |
| Mar 2026 | 81.6% | 10.2% | 6% | 2.2% | <0.01% |
| Apr 2026 | 81.8% | 10% | 6% | 2.2% | <0.01% |
| May 2026 | 84.6% | 8.4% | 5.1% | 1.9% | <0.01% |
| Jun 2026 | 87% | 7.1% | 4.3% | 1.6% | <0.01% |
| Jul 2026 | 87.2% | 7.2% | 4.3% | 1.3% | <0.01% |
| Aug 2026 | 87% | 7.1% | 4.3% | 1.6% | <0.01% |
| Sep 2026 | 83.9% | 8.4% | 6.2% | 1.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.9% | 823K | -17.7% | -3 points | |
| 2, held 2nd | 8.4% | 82.1K | 0% | +1.2 points | |
| 3, held 3rd | 6.2% | 60.5K | +22.2% | +1.9 points | |
| 4, held 4th | 1.5% | 14.8K | -18.2% | -0.1 points | |
| 5, held 5th | <0.01% | 40 | 0% | 0 points |
1.
SportDOG83.9%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -3 points.
8.4%
Held 2nd. 82.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
6.2%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
4.
Dogtra1.5%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
PetSafe<0.01%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between SportDOG and its closest rivals
Every comparison with SportDOG
4 comparisons
How has branded search demand for SportDOG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SportDOG worldwide rose from 673K to 823K.
- Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among dog trainers worldwide increased from 77.8% to 83.9%.
- Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among dog trainers worldwide peaked at 87.2% in July 2026 and was lowest at 77.8% in October 2025.
How did search popularity change for dog trainers worldwide in September 2026?
5 changes
In September 2026, Educator gained estimated Share of Search among dog trainers worldwide, from 4.3% to 6.2%.
In September 2026, E-Collar Technologies gained estimated Share of Search among dog trainers worldwide, from 7.1% to 8.4%.
In September 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 87% to 83.9%.
Estimated monthly branded searches for PetSafe worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.
Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How is SportDOG measured?
Brandwave collects information about searches that people make online using SportDOG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sportdog
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