Petco vs PetSafe:Which is searched more?
In September 2026, Petco had more branded searches than PetSafe among cat Harness brands worldwide. Petco was estimated to have 4.1M branded searches compared to PetSafe’s 49.7K, and held a 30.8% Share of Search versus PetSafe’s 0.37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Petco or PetSafe?
Compare the cat harness brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Petco, PetSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Purple | PetSafe | Rogz | Surfer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Nov 2025 | 46% | 30.7% | 20.6% | 2.4% | 0.3% | 0.02% | <0.01% |
| Dec 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Jan 2026 | 46.3% | 30.9% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Feb 2026 | 43.9% | 29.4% | 24% | 2.3% | 0.32% | 0.02% | <0.01% |
| Mar 2026 | 45.9% | 30.7% | 20.6% | 2.4% | 0.33% | 0.01% | <0.01% |
| Apr 2026 | 48.9% | 26.8% | 21.9% | 2.1% | 0.28% | 0.02% | <0.01% |
| May 2026 | 46% | 30.7% | 20.6% | 2.4% | 0.29% | 0.02% | <0.01% |
| Jun 2026 | 41.4% | 33.8% | 22.7% | 1.8% | 0.32% | 0.02% | <0.01% |
| Jul 2026 | 48.1% | 32.2% | 17.6% | 1.7% | 0.33% | 0.02% | <0.01% |
| Aug 2026 | 46.1% | 30.8% | 20.7% | 2% | 0.34% | 0.02% | <0.01% |
| Sep 2026 | 46.1% | 30.8% | 20.6% | 2% | 0.37% | 0.02% | <0.01% |
How has the Petco and PetSafe comparison changed over the last 12 months?
3 findings
- Petco was ahead of PetSafe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Petco’s estimated Share of Search among cat Harness brands worldwide moved from 31% to 30.8%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among cat Harness brands worldwide moved from 0.31% to 0.37%, and its estimated monthly branded searches moved from 49.4K to 49.7K.
How did search popularity change for cat Harness brands worldwide in September 2026?
1 change
Petco’s estimated Share of Search among cat Harness brands worldwide has lost ground for 3 months in a row, from 33.8% to 30.8% in September 2026.
Other head-to-heads among cat Harness brands
How each brand is measured
Brandwave collects information about searches that people make online using Petco’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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