Parachute vs Purple:Which is searched more?
In September 2026, Purple had more branded searches than Parachute among duvet cover brands worldwide. Purple was estimated to have 269K branded searches compared to Parachute’s 54.7K, and held a 2.9% Share of Search versus Parachute’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Parachute or Purple?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Ivory | Plaid | Purple | Brooklinen | Cozy Earth | Blue | Parachute |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 5% | 4.1% | 2.4% | 1.4% | 1.9% | 0.99% | 0.42% |
| Nov 2025 | 78.8% | 4.7% | 5.8% | 3.4% | 2.4% | 3.2% | 1.1% | 0.56% |
| Dec 2025 | 81.7% | 4.9% | 4.9% | 2.4% | 1.8% | 2.7% | 1.2% | 0.43% |
| Jan 2026 | 81.6% | 6% | 4% | 2.4% | 1.4% | 1.8% | 1.2% | 1.5% |
| Feb 2026 | 81.6% | 6% | 4% | 3.5% | 1.4% | 1.5% | 1.2% | 0.75% |
| Mar 2026 | 82.9% | 6.1% | 3.3% | 3.6% | 1.5% | 1.2% | 0.98% | 0.45% |
| Apr 2026 | 81.8% | 6% | 4% | 3.5% | 1.7% | 1.5% | 1% | 0.48% |
| May 2026 | 80.5% | 5.9% | 3.9% | 4.2% | 2.1% | 1.8% | 0.95% | 0.68% |
| Jun 2026 | 82.5% | 6% | 4% | 3% | 1.8% | 1.2% | 0.98% | 0.45% |
| Jul 2026 | 82.2% | 6% | 4% | 3% | 1.8% | 1.2% | 1.2% | 0.63% |
| Aug 2026 | 80.9% | 5.9% | 4.8% | 3.5% | 1.8% | 1.2% | 1.2% | 0.71% |
| Sep 2026 | 81.2% | 5.9% | 4.9% | 2.9% | 2.1% | 1.5% | 0.96% | 0.59% |
How has the Parachute and Purple comparison changed over the last 12 months?
3 findings
- Purple was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide moved from 0.42% to 0.59%, and its estimated monthly branded searches moved from 45.8K to 54.7K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among duvet cover brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 268K to 269K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Purple lost estimated Share of Search among duvet cover brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Parachute worldwide rose 19.5% over 12 measured months, from 45.8K to 54.7K in September 2026.
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Parachute’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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