Brandwave

How popular isPurple in search?

In September 2026, there were an estimated 269K branded searches for Purple worldwide which held steady over the last 12 months. Purple holds 26.9% estimated Share of Search among mattress brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Saatva31.6%
  2. Purple26.9%
  3. Nectar Sleep22.1%
  4. Casper8.8%
  5. Brooklyn Bedding5.7%
  6. Sealy4.9%
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Where does Purple compete?

Purple is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mattress brands2nd of 626.9%Shown below
Bed frame brands1st of 364.5%Show ranking

Which mattress brands compete with Purple?

Purple against mattress brands worldwide, by month

Share of Search by month for Saatva, Purple, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthSaatvaPurpleNectar SleepCasperBrooklyn BeddingSealy
Oct 202525.2%30%24.9%10%4.4%5.5%
Nov 202528.2%31%22.1%10.1%3.8%4.7%
Dec 202523.1%29.6%25.7%11.7%4.5%5.4%
Jan 202627.4%27.4%23.6%10.7%4.8%6.1%
Feb 202634.5%28.6%20.7%7.8%4.1%4.4%
Mar 202624.8%36.6%21.5%8.1%4.5%4.6%
Apr 202628%30.9%21.9%9.9%4.6%4.7%
May 202630.4%30.5%22.2%8.2%4.8%3.9%
Jun 202626.9%27.3%24.3%10.4%6%5%
Jul 202628.6%26.6%23.5%10.3%6%4.9%
Aug 202629.1%29.6%21.8%9.5%5.6%4.5%
Sep 202631.6%26.9%22.1%8.8%5.7%4.9%

  1. 1.Saatva

    31.6%

    Moved from 2nd to 1st. 316K estimated branded searches, -1.1% vs prior month. Share +2.5 points.

  2. 2.Purple

    26.9%

    Moved from 1st to 2nd. 269K estimated branded searches, -17.1% vs prior month. Share -2.7 points.

  3. 3.Nectar Sleep

    22.1%

    Held 3rd. 222K estimated branded searches, -7.5% vs prior month. Share +0.4 points.

  4. 4.Casper

    8.8%

    Held 4th. 88K estimated branded searches, -16.2% vs prior month. Share -0.8 points.

  5. 5.Brooklyn Bedding

    5.7%

    Held 5th. 56.7K estimated branded searches, -7.1% vs prior month. Share +0.1 points.

  6. 6.Sealy

    4.9%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Purple and its closest rivals

Every comparison with Purple

How has branded search demand for Purple changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Purple worldwide held steady, from 268K to 269K.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands worldwide decreased from 30% to 26.9%.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands worldwide peaked at 36.6% in March 2026 and was lowest at 26.6% in July 2026.
  • Across the 12 months ending September 2026, Purple fell from 1st to 2nd among mattress brands worldwide.

How did search popularity change for mattress brands worldwide in September 2026?

  1. In September 2026, Saatva overtook Purple to become the leader among mattress brands worldwide, with 31.6% estimated Share of Search.

  2. In September 2026, Purple lost estimated Share of Search among mattress brands worldwide, from 29.6% to 26.9%.

  3. In September 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 9.5% to 8.8%.

  4. Estimated monthly branded searches for Brooklyn Bedding worldwide rose 43% over 12 measured months, from 39.7K to 56.7K in September 2026.

How is Purple measured?

Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bed purple
  • mattress purple
  • purple harmony
  • purple rejuvenate
  • purple restore
  • purple restore plus
  • purple restore premier

Do you work for Purple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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