How popular isSealy in search?
In September 2026, there were an estimated 49.5K branded searches for Sealy worldwide which held steady over the last 12 months. Sealy holds 4.9% estimated Share of Search among mattress brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saatva31.6%Purple26.9%
Nectar Sleep22.1%
Casper8.8%
Brooklyn Bedding5.7%
Sealy4.9%
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Which mattress brands compete with Sealy?
Share of Search by month for Saatva, Purple, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Purple | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30% | 24.9% | 10% | 4.4% | 5.5% |
| Nov 2025 | 28.2% | 31% | 22.1% | 10.1% | 3.8% | 4.7% |
| Dec 2025 | 23.1% | 29.6% | 25.7% | 11.7% | 4.5% | 5.4% |
| Jan 2026 | 27.4% | 27.4% | 23.6% | 10.7% | 4.8% | 6.1% |
| Feb 2026 | 34.5% | 28.6% | 20.7% | 7.8% | 4.1% | 4.4% |
| Mar 2026 | 24.8% | 36.6% | 21.5% | 8.1% | 4.5% | 4.6% |
| Apr 2026 | 28% | 30.9% | 21.9% | 9.9% | 4.6% | 4.7% |
| May 2026 | 30.4% | 30.5% | 22.2% | 8.2% | 4.8% | 3.9% |
| Jun 2026 | 26.9% | 27.3% | 24.3% | 10.4% | 6% | 5% |
| Jul 2026 | 28.6% | 26.6% | 23.5% | 10.3% | 6% | 4.9% |
| Aug 2026 | 29.1% | 29.6% | 21.8% | 9.5% | 5.6% | 4.5% |
| Sep 2026 | 31.6% | 26.9% | 22.1% | 8.8% | 5.7% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.6% | 316K | -1.1% | +2.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.9% | 269K | -17.1% | -2.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.1% | 222K | -7.5% | +0.4 points | |
| 4, held 4th | 8.8% | 88K | -16.2% | -0.8 points | |
| 5, held 5th | 5.7% | 56.7K | -7.1% | +0.1 points | |
| 6, held 6th | 4.9% | 49.5K | 0% | +0.4 points |
1.
Saatva31.6%
Moved from 2nd to 1st. 316K estimated branded searches, -1.1% vs prior month. Share +2.5 points.
2.
26.9%
Moved from 1st to 2nd. 269K estimated branded searches, -17.1% vs prior month. Share -2.7 points.
22.1%
Held 3rd. 222K estimated branded searches, -7.5% vs prior month. Share +0.4 points.
4.
Casper8.8%
Held 4th. 88K estimated branded searches, -16.2% vs prior month. Share -0.8 points.
5.7%
Held 5th. 56.7K estimated branded searches, -7.1% vs prior month. Share +0.1 points.
6.
Sealy4.9%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Sealy and its closest rivals
How has branded search demand for Sealy changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sealy worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands worldwide decreased from 5.5% to 4.9%.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands worldwide peaked at 6.1% in January 2026 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Sealy fell from 5th to 6th among mattress brands worldwide.
How did search popularity change for mattress brands worldwide in September 2026?
4 changes
In September 2026, Saatva overtook Purple to become the leader among mattress brands worldwide, with 31.6% estimated Share of Search.
In September 2026, Purple lost estimated Share of Search among mattress brands worldwide, from 29.6% to 26.9%.
In September 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 9.5% to 8.8%.
Estimated monthly branded searches for Brooklyn Bedding worldwide rose 43% over 12 measured months, from 39.7K to 56.7K in September 2026.
Where does Sealy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mattress brands | 6th of 6 | 4.9% | Shown above |
| Air mattress brands | 4th of 4 | 8.7% | Show ranking |
| Pillow brands | 5th of 6 | 10.9% | Show ranking |
| Mattress protector brands | 3rd of 3 | 15.4% | Show ranking |
How is Sealy measured?
Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sealy
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Is Sealy your brand?
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