Brandwave

Casper vs Sealy:Which is searched more?

In September 2026, Casper had more branded searches than Sealy among mattress brands worldwide. Casper was estimated to have 88K branded searches compared to Sealy’s 49.5K, and held an 8.8% Share of Search versus Sealy’s 4.9%. These are worldwide searches for English-language branded terms.

Share of Search among mattress brands worldwide in September 2026Which is more popular in search, Casper or Sealy?
Casper8.8%88K searches
vs
Sealy4.9%49.5K searches

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Which is more popular in search, Casper or Sealy?

Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Casper and Sealy among mattress brands worldwide, by month

Share of Search by month for Casper, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthSaatvaPurpleNectar SleepCasperBrooklyn BeddingSealy
Oct 202525.2%30%24.9%10%4.4%5.5%
Nov 202528.2%31%22.1%10.1%3.8%4.7%
Dec 202523.1%29.6%25.7%11.7%4.5%5.4%
Jan 202627.4%27.4%23.6%10.7%4.8%6.1%
Feb 202634.5%28.6%20.7%7.8%4.1%4.4%
Mar 202624.8%36.6%21.5%8.1%4.5%4.6%
Apr 202628%30.9%21.9%9.9%4.6%4.7%
May 202630.4%30.5%22.2%8.2%4.8%3.9%
Jun 202626.9%27.3%24.3%10.4%6%5%
Jul 202628.6%26.6%23.5%10.3%6%4.9%
Aug 202629.1%29.6%21.8%9.5%5.6%4.5%
Sep 202631.6%26.9%22.1%8.8%5.7%4.9%

How has the Casper and Sealy comparison changed over the last 12 months?

  • Casper was ahead of Sealy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands worldwide moved from 10% to 8.8%, and its estimated monthly branded searches moved from 89.3K to 88K.
  • Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands worldwide moved from 5.5% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for mattress brands worldwide in September 2026?

  1. In September 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 9.5% to 8.8%.

Other head-to-heads among mattress brands

How each brand is measured

Brandwave collects information about searches that people make online using Casper’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Casper

7 branded search terms

  • bed casper
  • casper dream
  • casper dream max
  • casper mattress
  • casper one
  • casper snow
  • casper snow max

Sealy

1 branded search term

  • sealy

How the Brand Demand Index is measured

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