Brooklyn Bedding vs Sealy:Which is searched more?
In September 2026, Brooklyn Bedding had more branded searches than Sealy among mattress brands worldwide. Brooklyn Bedding was estimated to have 56.7K branded searches compared to Sealy’s 49.5K, and held a 5.7% Share of Search versus Sealy’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooklyn Bedding or Sealy?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklyn Bedding, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Purple | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30% | 24.9% | 10% | 4.4% | 5.5% |
| Nov 2025 | 28.2% | 31% | 22.1% | 10.1% | 3.8% | 4.7% |
| Dec 2025 | 23.1% | 29.6% | 25.7% | 11.7% | 4.5% | 5.4% |
| Jan 2026 | 27.4% | 27.4% | 23.6% | 10.7% | 4.8% | 6.1% |
| Feb 2026 | 34.5% | 28.6% | 20.7% | 7.8% | 4.1% | 4.4% |
| Mar 2026 | 24.8% | 36.6% | 21.5% | 8.1% | 4.5% | 4.6% |
| Apr 2026 | 28% | 30.9% | 21.9% | 9.9% | 4.6% | 4.7% |
| May 2026 | 30.4% | 30.5% | 22.2% | 8.2% | 4.8% | 3.9% |
| Jun 2026 | 26.9% | 27.3% | 24.3% | 10.4% | 6% | 5% |
| Jul 2026 | 28.6% | 26.6% | 23.5% | 10.3% | 6% | 4.9% |
| Aug 2026 | 29.1% | 29.6% | 21.8% | 9.5% | 5.6% | 4.5% |
| Sep 2026 | 31.6% | 26.9% | 22.1% | 8.8% | 5.7% | 4.9% |
How has the Brooklyn Bedding and Sealy comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Brooklyn Bedding took it in May 2026.
- Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide moved from 4.4% to 5.7%, and its estimated monthly branded searches moved from 39.7K to 56.7K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands worldwide moved from 5.5% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for mattress brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brooklyn Bedding worldwide rose 43% over 12 measured months, from 39.7K to 56.7K in September 2026.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Brooklyn Bedding’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklyn Bedding
11 branded search terms
- brooklyn aurora luxe
- brooklyn bedding
- brooklyn bedding aurora
- brooklyn bedding bed
- brooklyn bedding mattress
- brooklyn bedding plank
- brooklyn bedding signature
- brooklyn bedding spartan
- brooklyn bedding titan
- brooklyn signature hybrid
- brooklynbedding
Sealy
1 branded search term
- sealy
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