Brandwave

How popular isKONG in search?

In September 2026, there were an estimated 64.3K branded searches for KONG worldwide which is down 18.2% over the last 12 months. KONG holds 0.49% estimated Share of Search among crate Cover brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart46.8%
  2. Petco31.3%
  3. Chewy21%
  4. KONG0.49%
  5. Diggs0.38%
  6. MidWest Homes for Pets<0.01%
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Which crate Cover brands compete with KONG?

KONG against crate Cover brands worldwide, by month

Share of Search by month for PetSmart, Petco, Chewy, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyKONGDiggsMidWest Homes for Pets
Oct 202546.8%31.3%21%0.49%0.46%0.01%
Nov 202546.7%31.2%20.9%0.68%0.38%<0.01%
Dec 202546.4%31%20.8%0.82%1%<0.01%
Jan 202646.6%31.2%20.9%0.68%0.69%<0.01%
Feb 202644.5%29.7%24.3%0.65%0.8%<0.01%
Mar 202646.8%31.3%20.9%0.58%0.46%0.01%
Apr 202649.8%27.2%22.3%0.5%0.18%0.01%
May 202646.9%31.4%21%0.4%0.25%0.01%
Jun 202642%34.3%23%0.44%0.23%0.01%
Jul 202648.8%32.6%17.9%0.44%0.18%0.01%
Aug 202646.8%31.3%21%0.49%0.38%0.01%
Sep 202646.8%31.3%21%0.49%0.38%<0.01%

  1. 1.PetSmart

    46.8%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Petco

    31.3%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Chewy

    21%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.KONG

    0.49%

    Held 4th. 64.3K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Diggs

    0.38%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.MidWest Homes for Pets

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between KONG and its closest rivals

Every comparison with KONG

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KONG worldwide fell from 78.6K to 64.3K.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among crate Cover brands worldwide held steady at 0.49%.

How did search popularity change for crate Cover brands worldwide in September 2026?

  1. Petco’s estimated Share of Search among crate Cover brands worldwide has lost ground for 3 months in a row, from 34.3% to 31.3% in September 2026.

  2. Estimated monthly branded searches for Diggs worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  3. Estimated monthly branded searches for MidWest Homes for Pets worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.

  6. Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

Where does KONG compete?

KONG is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cat Scratcher brands5th of 70.49%Show ranking
Crate Cover brands4th of 60.49%Shown above
Dog Kennel brands3rd of 50.93%Show ranking
Dog Harness brands5th of 71%Show ranking
Pet hair removers3rd of 69%Show ranking
Pet toy brands2nd of 326.6%Show ranking
Dog coats2nd of 627.2%Show ranking
Dog collar brands1st of 541.4%Show ranking
Pet accessory brands1st of 748%Show ranking
Dog toy brands1st of 552.3%Show ranking
Dog bed brands1st of 359.3%Show ranking
Pet bed brands1st of 569.8%Show ranking
Dog seat covers1st of 687.9%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kong dog toy
  • kong toys

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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