How popular isKONG in search?
In September 2026, there were an estimated 64.3K branded searches for KONG worldwide which is down 18.2% over the last 12 months. KONG holds 10.4% estimated Share of Search among pet hair removers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
BISSELL73.9%
Furminator11.3%
KONG10.4%- ChomChom2.9%
Pet Neat1.1%
Lilly Brush0.39%
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Where does KONG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet hair removers | 3rd of 6 | 10.4% | Shown below |
| Dog collar brands | 1st of 5 | 41.4% | Show ranking |
| Dog coats | 1st of 6 | 43.8% | Show ranking |
| Pet accessory brands | 1st of 7 | 48% | Show ranking |
| Dog toy brands | 1st of 5 | 52.3% | Show ranking |
| Dog harness brands | 1st of 3 | 52.3% | Show ranking |
| Dog bed brands | 1st of 3 | 59.3% | Show ranking |
| Pet bed brands | 1st of 5 | 69.8% | Show ranking |
| Pet toy brands | 1st of 3 | 82% | Show ranking |
| Dog seat covers | 1st of 6 | 87.9% | Show ranking |
Which pet hair removers compete with KONG?
Share of Search by month for BISSELL, Furminator, KONG, ChomChom. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Furminator | KONG | ChomChom | Pet Neat | Lilly Brush |
|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 13.7% | 12.8% | 4.4% | 0.59% | 0.59% |
| Nov 2025 | 69.7% | 11.5% | 14.8% | 3% | 0.6% | 0.4% |
| Dec 2025 | 59.4% | 13.8% | 21.7% | 3.7% | 0.89% | 0.48% |
| Jan 2026 | 60.7% | 14.5% | 18.8% | 4.7% | 0.77% | 0.5% |
| Feb 2026 | 63.9% | 15.3% | 16.2% | 3.3% | 0.66% | 0.66% |
| Mar 2026 | 65.5% | 15.7% | 14.1% | 3.4% | 0.68% | 0.67% |
| Apr 2026 | 63.2% | 18.5% | 13.6% | 3.3% | 0.8% | 0.65% |
| May 2026 | 59.6% | 21.2% | 13% | 4.5% | 0.89% | 0.89% |
| Jun 2026 | 59.7% | 21.3% | 13% | 4.5% | 0.89% | 0.73% |
| Jul 2026 | 59.3% | 21.1% | 13.6% | 4.5% | 0.89% | 0.72% |
| Aug 2026 | 68.5% | 13.8% | 12.6% | 3.5% | 1.1% | 0.58% |
| Sep 2026 | 73.9% | 11.3% | 10.4% | 2.9% | 1.1% | 0.39% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.9% | 459K | +7% | +5.4 points | |
| 2, held 2nd | 11.3% | 70.4K | -18.2% | -2.4 points | |
| 3, held 3rd | 10.4% | 64.3K | -18.2% | -2.2 points | |
| 4, held 4th | 2.9% | 18.1K | -18.5% | -0.6 points | |
| 5, held 5th | 1.1% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.39% | 2.4K | -33.3% | -0.2 points |
1.
BISSELL73.9%
Held 1st. 459K estimated branded searches, +7% vs prior month. Share +5.4 points.
11.3%
Held 2nd. 70.4K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
KONG10.4%
Held 3rd. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.ChomChom
2.9%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Pet Neat1.1%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.39%
Held 6th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
Compare search popularity between KONG and its closest rivals
Every comparison with KONG
31 comparisons
- BISSELL vs KONG
- Furminator vs KONG
- KONG vs Ruffwear
- Halti vs KONG
- KONG vs Wild One
- KONG vs Tuffy's
- KONG vs Savic
- ChomChom vs KONG
- Julius-K9 vs KONG
- Bark vs KONG
- Ferplast vs KONG
- Hurtta vs KONG
- Chuckit vs KONG
- EzyDog vs KONG
- KONG vs Outward Hound
- KONG vs Pet Neat
- KONG vs Petmate
- KONG vs Kurgo
- KONG vs Paws for Life
- KONG vs ZippyPaws
- KONG vs Snooza
- Dogit vs KONG
- KONG vs Rogz
- KONG vs Lilly Brush
- KONG vs Trixie
- Active Pets vs KONG
- KONG vs WeatherBeeta
- BarksBar vs KONG
- Best Friends by Sheri vs KONG
- KONG vs URPOWER
- Barkers vs KONG
How has branded search demand for KONG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KONG worldwide fell from 78.6K to 64.3K.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet hair removers worldwide decreased from 12.8% to 10.4%.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet hair removers worldwide peaked at 21.7% in December 2025 and was lowest at 10.4% in September 2026.
How did search popularity change for pet hair removers worldwide in September 2026?
6 changes
In September 2026, BISSELL gained estimated Share of Search among pet hair removers worldwide, from 68.5% to 73.9%.
In September 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 13.8% to 11.3%.
In September 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.6% to 10.4%.
In September 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Pet Neat worldwide rose 83.7% over 12 measured months, from 3.6K to 6.6K in September 2026.
Estimated monthly branded searches for Lilly Brush worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How is KONG measured?
Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kong dog toy
- kong toys
Who owns KONG?
KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.
Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is KONG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.