Brandwave

How popular isIKEA in search?

In September 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 12 months. IKEA holds 99.5% estimated Share of Search among toy Box brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA99.5%
  2. Melissa & Doug0.24%
  3. Giant0.24%
  4. Huge<0.01%
  5. KidKraft—
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Which toy Box brands compete with IKEA?

IKEA against toy Box brands worldwide, by month

Share of Search by month for IKEA. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAMelissa & DougGiantHugeKidKraft
Oct 202599.5%0.24%0.3%<0.01%—
Nov 202599.3%0.44%0.24%<0.01%—
Dec 202599.4%0.36%0.24%<0.01%—
Jan 202699.6%0.2%0.24%<0.01%—
Feb 202699.5%0.2%0.3%<0.01%—
Mar 202699.4%0.24%0.36%<0.01%—
Apr 202699.4%0.2%0.44%<0.01%—
May 202699.4%0.2%0.44%<0.01%—
Jun 202699.4%0.2%0.36%<0.01%—
Jul 202699.4%0.24%0.36%<0.01%—
Aug 202699.5%0.24%0.3%<0.01%—
Sep 202699.5%0.24%0.24%<0.01%—

  1. 1.IKEA

    99.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Melissa & Doug

    0.24%

    Moved from 3rd to 2nd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.Giant

    0.24%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Huge

    <0.01%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.KidKraft

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between IKEA and its closest rivals

Every comparison with IKEA

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 12 months ending September 2026, IKEA’s estimated Share of Search among toy Box brands worldwide held steady at 99.5%.

How did search popularity change for toy Box brands worldwide in September 2026?

  1. In September 2026, Melissa & Doug rose from 3rd to 2nd among toy Box brands worldwide.

  2. In September 2026, Giant fell from 2nd to 3rd among toy Box brands worldwide.

  3. Estimated monthly branded searches for Huge worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

Where does IKEA compete?

IKEA is ranked in 102 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cushion Covers brands1st of 654.1%Show ranking
Chair Covers brands1st of 759.3%Show ranking
Armchair Covers brands1st of 559.7%Show ranking
Table Runner brands1st of 871.4%Show ranking
Floor Lamp brands1st of 771.8%Show ranking
Medicine Cabinet brands1st of 678.2%Show ranking
Mixing Bowls brands1st of 779.6%Show ranking
Salad Spinner brands1st of 882.8%Show ranking
Headphone Stand brands1st of 782.9%Show ranking
Lint Roller brands1st of 883.5%Show ranking
Bean Bag Chair brands1st of 783.6%Show ranking
Clothes Pegs brands1st of 884.5%Show ranking
Led Strip brands1st of 685.5%Show ranking
Fairy Lights brands1st of 885.9%Show ranking
Shower Curtain brands1st of 886.7%Show ranking
Cloth Napkins brands1st of 787%Show ranking
Bolster Pillow brands1st of 587.6%Show ranking
Homeware brands1st of 587.8%Show ranking
Dining Chairs brands1st of 587.9%Show ranking
Bar Stools brands1st of 388%Show ranking
Handyman brands1st of 788.7%Show ranking
Curtain brands1st of 689.9%Show ranking
Cushion brands1st of 691.9%Show ranking
Peg Basket brands1st of 492.4%Show ranking
Induction cooktop brands1st of 892.8%Show ranking
Herb Planter brands1st of 493.1%Show ranking
Milk Frother brands1st of 894.3%Show ranking
Cushion Inserts brands1st of 494.4%Show ranking
Study Table brands1st of 494.8%Show ranking
Cake Stand brands1st of 695%Show ranking
Hamster Cage brands1st of 695%Show ranking
Honey Dipper brands1st of 595.1%Show ranking
Fitted Kitchens brands1st of 595.3%Show ranking
Side Table brands1st of 695.4%Show ranking
Trash Can brands1st of 895.5%Show ranking
Bamboo Plant brands1st of 495.6%Show ranking
Room Divider brands1st of 395.8%Show ranking
Spice Jars brands1st of 696.1%Show ranking
Reception Desk brands1st of 696.1%Show ranking
Picnic Basket brands1st of 596.2%Show ranking
Bedside Table brands1st of 696.2%Show ranking
Blackout Blinds brands1st of 696.6%Show ranking
Bread Knife brands1st of 696.7%Show ranking
Roller Shades brands1st of 496.7%Show ranking
Furniture brands1st of 596.8%Show ranking
Roller Blinds brands1st of 396.8%Show ranking
Dollhouse brands1st of 896.8%Show ranking
Egg Cups brands1st of 696.9%Show ranking
Crib Mattress brands1st of 596.9%Show ranking
Face Cloths brands1st of 497.2%Show ranking
Step Stool brands1st of 497.3%Show ranking
Dish Drying Rack brands1st of 497.5%Show ranking
Cam Lock brands1st of 497.6%Show ranking
Magazine Rack brands1st of 497.6%Show ranking
Utility Sink brands1st of 397.6%Show ranking
Chaise Lounge brands1st of 497.6%Show ranking
Dining Table brands1st of 597.7%Show ranking
Plant Pots brands1st of 497.7%Show ranking
Bathroom Vanity brands1st of 497.7%Show ranking
Counter Stools brands1st of 397.7%Show ranking
Sleeper Sofa brands1st of 397.7%Show ranking
Shelf Brackets brands1st of 597.7%Show ranking
Headboard brands1st of 497.8%Show ranking
Utility Cart brands1st of 597.8%Show ranking
Media Console brands1st of 397.9%Show ranking
Magazine Holder brands1st of 397.9%Show ranking
Cat Bed brands1st of 397.9%Show ranking
Printer Stand brands1st of 698%Show ranking
Bed Frame brands1st of 698.1%Show ranking
Rug Pad brands1st of 498.2%Show ranking
Tea Infuser brands1st of 798.5%Show ranking
Cork Board brands1st of 698.5%Show ranking
Toothbrush Holder brands1st of 698.6%Show ranking
Trestle Table brands1st of 598.6%Show ranking
Filing cabinet brands1st of 598.7%Show ranking
Cot Mattress brands1st of 698.9%Show ranking
Clothes Brush brands1st of 499.1%Show ranking
Shelving1st of 699.3%Show ranking
Art Easel brands1st of 599.3%Show ranking
Bed Rail brands1st of 599.3%Show ranking
Play Food brands1st of 399.3%Show ranking
Carving Fork brands1st of 599.4%Show ranking
Drawer Organiser brands1st of 399.4%Show ranking
Pegboard Hooks brands1st of 699.4%Show ranking
Dessert Bowls brands1st of 699.4%Show ranking
Keyboard Tray brands1st of 699.4%Show ranking
Wine Glasses brands1st of 799.4%Show ranking
Desk Riser brands1st of 699.5%Show ranking
Toy Box brands1st of 599.5%Shown above
Meal Prep Containers brands1st of 699.5%Show ranking
Dish Drainer brands1st of 499.6%Show ranking
Sofa Bed brands1st of 599.7%Show ranking
Pot Lid Holder brands1st of 399.7%Show ranking
Shoe racks1st of 699.8%Show ranking
Spice Rack brands1st of 499.8%Show ranking
Chopping Board brands1st of 399.8%Show ranking
Rolling Cart brands1st of 399.9%Show ranking
Tie Rack brands1st of 499.9%Show ranking
Blackout Shades brands1st of 399.9%Show ranking
Magnetic Knife Holder brands1st of 499.9%Show ranking
Clothes Rail brands1st of 3100%Show ranking
Folding Chairs brands1st of 3100%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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