Brabantia vs IKEA:Which is searched more?
In September 2026, IKEA had more branded searches than Brabantia among clothes Pegs brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Brabantia’s 110K, and held an 84.5% Share of Search versus Brabantia’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or IKEA?
Compare the clothes pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Brabantia. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Jumbo | Hill's | Lakeland | Brabantia | Blue | Beldray | 100% |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 13.9% | 0.83% | 0.7% | 0.14% | 0.16% | 0.02% | 0.01% |
| Nov 2025 | 84.1% | 13.8% | 0.83% | 0.85% | 0.17% | 0.19% | 0.02% | 0.01% |
| Dec 2025 | 81.9% | 16.4% | 0.66% | 0.68% | 0.13% | 0.19% | 0.02% | 0.01% |
| Jan 2026 | 86.5% | 11.6% | 0.86% | 0.59% | 0.17% | 0.21% | 0.02% | 0.01% |
| Feb 2026 | 84.2% | 13.8% | 0.83% | 0.7% | 0.2% | 0.2% | 0.02% | 0.02% |
| Mar 2026 | 81.6% | 16.4% | 0.81% | 0.67% | 0.24% | 0.19% | 0.03% | 0.02% |
| Apr 2026 | 81.7% | 16.4% | 0.81% | 0.67% | 0.2% | 0.17% | 0.02% | 0.02% |
| May 2026 | 81.7% | 16.4% | 0.81% | 0.67% | 0.24% | 0.16% | 0.02% | 0.02% |
| Jun 2026 | 81.8% | 16.4% | 0.81% | 0.55% | 0.16% | 0.16% | 0.02% | 0.03% |
| Jul 2026 | 81.8% | 16.4% | 0.81% | 0.55% | 0.2% | 0.19% | 0.02% | 0.02% |
| Aug 2026 | 84.5% | 13.9% | 0.68% | 0.57% | 0.21% | 0.16% | 0.02% | 0.02% |
| Sep 2026 | 84.5% | 13.9% | 0.68% | 0.57% | 0.17% | 0.13% | 0.02% | 0.01% |
How has the Brabantia and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes Pegs brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among clothes Pegs brands worldwide moved from 84.3% to 84.5%, and its estimated monthly branded searches held steady at 55.6M.
How did search popularity change for clothes Pegs brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brabantia worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Other head-to-heads among clothes Pegs brands
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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