IKEA vs Le Creuset:Which is searched more?
In September 2026, IKEA had more branded searches than Le Creuset among cake Stand brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Le Creuset’s 1.5M, and held a 95% Share of Search versus Le Creuset’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IKEA or Le Creuset?
Compare the cake stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Le Creuset. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Le Creuset | MINI | Square | Blue | Robert Gordon |
|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 2.6% | 2.1% | 0.16% | 0.19% | 0.04% |
| Nov 2025 | 93.8% | 3.8% | 2.1% | 0.15% | 0.22% | 0.05% |
| Dec 2025 | 93.8% | 3.8% | 2.1% | 0.14% | 0.22% | 0.05% |
| Jan 2026 | 94.9% | 2.6% | 2.1% | 0.17% | 0.23% | 0.04% |
| Feb 2026 | 94.4% | 2.5% | 2.5% | 0.24% | 0.23% | 0.05% |
| Mar 2026 | 94.4% | 2.5% | 2.5% | 0.29% | 0.23% | 0.05% |
| Apr 2026 | 94.4% | 2.5% | 2.5% | 0.31% | 0.19% | 0.05% |
| May 2026 | 94.3% | 2.5% | 2.5% | 0.37% | 0.18% | 0.05% |
| Jun 2026 | 94.3% | 2.5% | 2.5% | 0.39% | 0.18% | 0.05% |
| Jul 2026 | 94.3% | 2.5% | 2.5% | 0.33% | 0.22% | 0.05% |
| Aug 2026 | 95.4% | 2.1% | 2.1% | 0.23% | 0.19% | 0.05% |
| Sep 2026 | 95% | 2.6% | 2.1% | 0.17% | 0.15% | 0.04% |
How has the IKEA and Le Creuset comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Le Creuset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among cake Stand brands worldwide held steady at 95%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cake Stand brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for cake Stand brands worldwide in September 2026?
0 changes
Neither IKEA nor Le Creuset moved beyond provider rounding among cake Stand brands in September 2026.
Other head-to-heads among cake Stand brands
How each brand is measured
Brandwave collects information about searches that people make online using IKEA’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea
Le Creuset
1 branded search term
- le creuset
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