Brandwave

How popular isMelissa & Doug in search?

In September 2026, there were an estimated 135K branded searches for Melissa & Doug worldwide which held steady over the last 12 months. Melissa & Doug holds 0.24% estimated Share of Search among toy Box brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA99.5%
  2. Melissa & Doug0.24%
  3. Giant0.24%
  4. Huge<0.01%
  5. KidKraft—
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Which toy Box brands compete with Melissa & Doug?

Melissa & Doug against toy Box brands worldwide, by month

Share of Search by month for IKEA, Melissa & Doug. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAMelissa & DougGiantHugeKidKraft
Oct 202599.5%0.24%0.3%<0.01%—
Nov 202599.3%0.44%0.24%<0.01%—
Dec 202599.4%0.36%0.24%<0.01%—
Jan 202699.6%0.2%0.24%<0.01%—
Feb 202699.5%0.2%0.3%<0.01%—
Mar 202699.4%0.24%0.36%<0.01%—
Apr 202699.4%0.2%0.44%<0.01%—
May 202699.4%0.2%0.44%<0.01%—
Jun 202699.4%0.2%0.36%<0.01%—
Jul 202699.4%0.24%0.36%<0.01%—
Aug 202699.5%0.24%0.3%<0.01%—
Sep 202699.5%0.24%0.24%<0.01%—

  1. 1.IKEA

    99.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Melissa & Doug

    0.24%

    Moved from 3rd to 2nd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.Giant

    0.24%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Huge

    <0.01%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.KidKraft

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Melissa & Doug and its closest rivals

Every comparison with Melissa & Doug

How has branded search demand for Melissa & Doug changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Melissa & Doug worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Melissa & Doug rose from 3rd to 2nd among toy Box brands worldwide.

How did search popularity change for toy Box brands worldwide in September 2026?

  1. In September 2026, Melissa & Doug rose from 3rd to 2nd among toy Box brands worldwide.

  2. In September 2026, Giant fell from 2nd to 3rd among toy Box brands worldwide.

  3. Estimated monthly branded searches for Huge worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

Where does Melissa & Doug compete?

Melissa & Doug is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dollhouse brands5th of 80.24%Show ranking
Play Food brands3rd of 30.24%Show ranking
Toy Box brands2nd of 50.24%Shown above
Toy brands7th of 80.93%Show ranking
Farm Animals brands4th of 41.1%Show ranking
Dolls house brands2nd of 615.4%Show ranking
Play Kitchen brands3rd of 523.1%Show ranking
Dollhouse Furniture brands1st of 469.8%Show ranking

How is Melissa & Doug measured?

Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • melissa doug
  • melissadoug toys

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How the Brand Demand Index is measured

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