How popular isHuge in search?
In September 2026, there were an estimated 2.9K branded searches for Huge worldwide which is down 19.4% over the last 12 months. Huge holds <0.01% estimated Share of Search among toy Box brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
IKEA99.5%
Melissa & Doug0.24%Giant0.24%
Huge<0.01%
KidKraft—
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Which toy Box brands compete with Huge?
Share of Search by month for IKEA, Huge. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Melissa & Doug | Giant | Huge | KidKraft |
|---|---|---|---|---|---|
| Oct 2025 | 99.5% | 0.24% | 0.3% | <0.01% | — |
| Nov 2025 | 99.3% | 0.44% | 0.24% | <0.01% | — |
| Dec 2025 | 99.4% | 0.36% | 0.24% | <0.01% | — |
| Jan 2026 | 99.6% | 0.2% | 0.24% | <0.01% | — |
| Feb 2026 | 99.5% | 0.2% | 0.3% | <0.01% | — |
| Mar 2026 | 99.4% | 0.24% | 0.36% | <0.01% | — |
| Apr 2026 | 99.4% | 0.2% | 0.44% | <0.01% | — |
| May 2026 | 99.4% | 0.2% | 0.44% | <0.01% | — |
| Jun 2026 | 99.4% | 0.2% | 0.36% | <0.01% | — |
| Jul 2026 | 99.4% | 0.24% | 0.36% | <0.01% | — |
| Aug 2026 | 99.5% | 0.24% | 0.3% | <0.01% | — |
| Sep 2026 | 99.5% | 0.24% | 0.24% | <0.01% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.5% | 55.6M | 0% | +0.1 points | |
| 2, moved from 3rd to 2nd | 0.24% | 135K | +0.07% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 0.24% | 135K | -18.2% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | <0.01% | 2.9K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
IKEA99.5%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.1 points.
0.24%
Moved from 3rd to 2nd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
3.
0.24%
Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.
<0.01%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Huge and its closest rivals
Every comparison with Huge
43 comparisons
- Barbie vs Huge
- Bestway vs Huge
- Burberry vs Huge
- Flamingo vs Huge
- Huge vs Intex
- Huge vs Jellycat
- Huge vs Purple
- AKQA vs Huge
- All-Clad vs Huge
- Big Green Egg vs Huge
- Blue vs Huge
- Chewy vs Huge
- Cuisinart vs Huge
- Ferplast vs Huge
- Frog vs Huge
- Gain vs Huge
- Giant vs Huge
- Hexagon vs Huge
- Huge vs IDEO
- Huge vs IKEA
- Huge vs Jumbo
- Huge vs Kamado Joe
- Huge vs Kathmandu
- Huge vs Kaytee
- Huge vs Levoit
- Huge vs Lovesac
- Huge vs Melissa & Doug
- Huge vs MINI
- Huge vs Muji
- Huge vs Orange
- Huge vs PawHut
- Huge vs Petco
- Huge vs R/GA
- Huge vs Scotch
- Huge vs Uline
- Huge vs Unicorn
- Bell vs Huge
- Bubble vs Huge
- Canopy vs Huge
- GUND vs Huge
- Huge vs Quartet
- Confetti vs Huge
- Huge vs Wanderer
How has branded search demand for Huge changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huge worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Huge’s estimated Share of Search among toy Box brands worldwide held steady at <0.01%.
How did search popularity change for toy Box brands worldwide in September 2026?
3 changes
In September 2026, Melissa & Doug rose from 3rd to 2nd among toy Box brands worldwide.
In September 2026, Giant fell from 2nd to 3rd among toy Box brands worldwide.
Estimated monthly branded searches for Huge worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Where does Huge compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lint Roller brands | 8th of 8 | <0.01% | Show ranking |
| Bean Bag Chair brands | 7th of 7 | <0.01% | Show ranking |
| Hamster Cage brands | 6th of 6 | <0.01% | Show ranking |
| Cork Board brands | 5th of 6 | <0.01% | Show ranking |
| Toy Box brands | 4th of 5 | <0.01% | Shown above |
| Picnic Blanket brands | 6th of 6 | 0.02% | Show ranking |
| Teddy Bear brands | 6th of 7 | 0.02% | Show ranking |
| Beach Ball brands | 7th of 8 | 0.03% | Show ranking |
| Binder Clips brands | 5th of 5 | 0.03% | Show ranking |
| Picnic Rug brands | 4th of 5 | 0.03% | Show ranking |
| Gerbil Cage brands | 5th of 5 | 0.07% | Show ranking |
| Himalayan Salt Lamp brands | 4th of 4 | 0.18% | Show ranking |
| Tent Rental brands | 5th of 5 | 0.32% | Show ranking |
| Paella Pan brands | 6th of 6 | 0.44% | Show ranking |
| UX design agencies | 5th of 5 | 2.4% | Show ranking |
How is Huge measured?
Brandwave collects information about searches that people make online using Huge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- huge inc
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Is Huge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.