Brandwave

How popular isKidKraft in search?

In September 2026, there were an estimated 18.1K branded searches for KidKraft worldwide which is down 33.2% over the last 12 months. KidKraft holds 2% estimated Share of Search among dolls house brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sylvanian Families74.8%
  2. Melissa & Doug15%
  3. Hape4.5%
  4. KidKraft2%
  5. Plan Toys2%
  6. Le Toy Van1.6%
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Where does KidKraft compete?

KidKraft is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands4th of 62%Shown below
Dollhouse brands5th of 62.9%Show ranking
Play kitchen brands5th of 53%Show ranking
Art easel brands4th of 44.3%Show ranking
Sandpits3rd of 67%Show ranking
Dollhouse furniture brands3rd of 48.5%Show ranking
Playset brands3rd of 38.8%Show ranking

Which dolls house brands compete with KidKraft?

KidKraft against dolls house brands worldwide, by month

Share of Search by month for Sylvanian Families, Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthSylvanian FamiliesMelissa & DougHapeKidKraftPlan ToysLe Toy Van
Oct 202576.8%12.6%4.6%2.5%1.7%1.7%
Nov 202571.6%17.7%4.3%2.9%1.6%1.9%
Dec 202577.6%12.8%3.8%2.6%1.4%1.7%
Jan 202676.3%12.5%5.6%2.5%1.7%1.4%
Feb 202676.2%12.6%5.6%2.5%1.7%1.4%
Mar 202675.1%12.3%5.5%3.7%2%1.3%
Apr 202673.5%12.1%6.6%4.4%2%1.3%
May 202673.9%12.2%6.6%3.6%2%1.6%
Jun 202675.5%12.5%5.6%3%2%1.4%
Jul 202677.1%12.6%4.6%2.5%1.7%1.4%
Aug 202674.8%15%4.5%2%2%1.6%
Sep 202674.8%15%4.5%2%2%1.6%

  1. 1.Sylvanian Families

    74.8%

    Held 1st. 673K estimated branded searches, +0.01% vs prior month. Share 0 points.

  2. 2.Melissa & Doug

    15%

    Held 2nd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.Hape

    4.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.KidKraft

    2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Plan Toys

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Le Toy Van

    1.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KidKraft and its closest rivals

Every comparison with KidKraft

How has branded search demand for KidKraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dolls house brands worldwide decreased from 2.5% to 2%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dolls house brands worldwide peaked at 4.4% in April 2026 and was lowest at 2% in September 2026.

How did search popularity change for dolls house brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among dolls house brands worldwide has gained ground for 3 months in a row, from 12.5% to 15% in September 2026.

  2. Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026.

  3. KidKraft’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 3% to 2% in September 2026.

  4. Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Sylvanian Families worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How is KidKraft measured?

Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kid kraft
  • kidkraft

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How the Brand Demand Index is measured

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