Frog vs Huge:Which is more popular by branded search?
In August 2026, Frog had more branded searches than Huge among UX design agencies worldwide. Frog was estimated to have 6.6K branded searches compared to Huge’s 1.9K, and held a 6.4% Share of Search versus Huge’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Frog or Huge?
Compare the agencies brands hire for product design. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frog, Huge. The figures are in the table below the chart.
View monthly share of search table
| Month | IDEO | AKQA | Frog | R/GA | Huge |
|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 14.2% | 6.4% | 6.4% | 1.9% |
| Nov 2025 | 68.1% | 16.7% | 7.5% | 6.1% | 1.7% |
| Dec 2025 | 66.9% | 16.4% | 7.3% | 7.3% | 2.1% |
| Jan 2026 | 66.8% | 16.4% | 7.3% | 7.3% | 2.2% |
| Feb 2026 | 67% | 16.4% | 9% | 6% | 1.7% |
| Mar 2026 | 64.5% | 15.8% | 10.5% | 7.1% | 2.1% |
| Apr 2026 | 68.1% | 13.6% | 9.1% | 7.5% | 1.7% |
| May 2026 | 65.8% | 16.1% | 8.8% | 7.2% | 2.1% |
| Jun 2026 | 71.4% | 14.3% | 6.4% | 6.4% | 1.5% |
| Jul 2026 | 76.1% | 12.4% | 5.6% | 4.5% | 1.3% |
| Aug 2026 | 72.1% | 14.4% | 6.4% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Frog and Huge comparison changed over the last 12 months?
3 findings
- Frog was ahead of Huge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frog’s estimated Share of Search among UX design agencies worldwide held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Huge’s estimated Share of Search among UX design agencies worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for UX design agencies worldwide in August 2026?
2 changes
In August 2026, Frog gained estimated Share of Search among UX design agencies worldwide, from 5.6% to 6.4%.
In August 2026, Huge gained estimated Share of Search among UX design agencies worldwide, from 1.3% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Frog’s and Huge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.