Giant vs IKEA:Which is searched more?
In September 2026, IKEA had more branded searches than Giant among toy Box brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Giant’s 135K, and held a 99.5% Share of Search versus Giant’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giant or IKEA?
Compare the toy box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Melissa & Doug | Giant | Huge |
|---|---|---|---|---|
| Oct 2025 | 99.5% | 0.24% | 0.3% | <0.01% |
| Nov 2025 | 99.3% | 0.44% | 0.24% | <0.01% |
| Dec 2025 | 99.4% | 0.36% | 0.24% | <0.01% |
| Jan 2026 | 99.6% | 0.2% | 0.24% | <0.01% |
| Feb 2026 | 99.5% | 0.2% | 0.3% | <0.01% |
| Mar 2026 | 99.4% | 0.24% | 0.36% | <0.01% |
| Apr 2026 | 99.4% | 0.2% | 0.44% | <0.01% |
| May 2026 | 99.4% | 0.2% | 0.44% | <0.01% |
| Jun 2026 | 99.4% | 0.2% | 0.36% | <0.01% |
| Jul 2026 | 99.4% | 0.24% | 0.36% | <0.01% |
| Aug 2026 | 99.5% | 0.24% | 0.3% | <0.01% |
| Sep 2026 | 99.5% | 0.24% | 0.24% | <0.01% |
How has the Giant and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Giant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among toy Box brands worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among toy Box brands worldwide held steady at 99.5%, and its estimated monthly branded searches held steady at 55.6M.
How did search popularity change for toy Box brands worldwide in September 2026?
1 change
In September 2026, Giant fell from 2nd to 3rd among toy Box brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Giant’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.