Brandwave

Cushion Inserts brands:Which are searched most?

In September 2026, IKEA was the most searched among cushion Inserts brands worldwide, with an estimated 55.6M branded searches and 94.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA94.4%
  2. Couch2.1%
  3. Seat2.1%
  4. Pillow1.5%

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Share of SearchLeaderboard

Compare the cushion inserts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cushion Inserts brands worldwide, by month

Share of Search by month for IKEA, Couch, Seat. The figures are in the table below the chart.

View monthly share of search table
MonthIKEACouchSeatPillow
Oct 202595%2.1%1.7%1.2%
Nov 202594.5%2.6%1.7%1.2%
Dec 202595%2.1%1.7%1.2%
Jan 202694%2.5%2.1%1.4%
Feb 202694.2%2.5%2.1%1.2%
Mar 202694%2.5%2.1%1.4%
Apr 202694%2.5%2.1%1.4%
May 202694%2.5%2.1%1.4%
Jun 202694.7%2.1%1.7%1.5%
Jul 202694.3%2.5%1.7%1.5%
Aug 202695%2.1%1.4%1.5%
Sep 202694.4%2.1%2.1%1.5%

This month’s ranking, September 2026

  1. 1.IKEA

    94.4%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Couch

    2.1%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Seat

    2.1%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +48.2% vs prior month. Share +0.7 points.

  4. 4.Pillow

    1.5%

    Moved from 3rd to 4th. 864K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cushion Inserts brands worldwide?

In September 2026, IKEA was the most searched among cushion Inserts brands worldwide, with an estimated 55.6M branded searches and 94.4% estimated Share of Search within this set. Couch is in 2nd place, 92.3 percentage points behind at 2.1% Share of Search.

Global cushion Inserts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA95% → 94.4%95%Aug 202694%Jan 20261st
Couch2.1%2.6%Nov 20252.1%Sep 20262nd
Seat1.7% → 2.1%2.1%Sep 20261.4%Aug 20263rd
Pillow1.2% → 1.5%1.5%Aug 20261.2%Feb 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, IKEA’s estimated Share of Search among cushion Inserts brands worldwide decreased from 95% to 94.4%.
  • Across the 12 months ending September 2026, IKEA’s estimated Share of Search among cushion Inserts brands worldwide peaked at 95% in August 2026 and was lowest at 94% in January 2026.
  • Across the 12 months ending September 2026, Couch, Seat and Pillow held steady: their estimated Share of Search among cushion Inserts brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cushion Inserts brands worldwide in September 2026?

  1. In September 2026, Seat overtook Pillow to rank 3rd among cushion Inserts brands worldwide, with 2.1% estimated Share of Search.

  2. In September 2026, IKEA lost estimated Share of Search among cushion Inserts brands worldwide, from 95% to 94.4%.

  3. Estimated monthly branded searches for Pillow worldwide rose 23.3% over 12 measured months, from 700K to 864K in September 2026.

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