Brandwave

How popular isSeat in search?

In September 2026, there were an estimated 1.2M branded searches for Seat worldwide which is up 22% over the last 12 months. Seat holds 2.1% estimated Share of Search among cushion Inserts brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA94.4%
  2. Couch2.1%
  3. Seat2.1%
  4. Pillow1.5%
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Which cushion Inserts brands compete with Seat?

Seat against cushion Inserts brands worldwide, by month

Share of Search by month for IKEA, Couch, Seat. The figures are in the table below the chart.

View monthly share of search table
MonthIKEACouchSeatPillow
Oct 202595%2.1%1.7%1.2%
Nov 202594.5%2.6%1.7%1.2%
Dec 202595%2.1%1.7%1.2%
Jan 202694%2.5%2.1%1.4%
Feb 202694.2%2.5%2.1%1.2%
Mar 202694%2.5%2.1%1.4%
Apr 202694%2.5%2.1%1.4%
May 202694%2.5%2.1%1.4%
Jun 202694.7%2.1%1.7%1.5%
Jul 202694.3%2.5%1.7%1.5%
Aug 202695%2.1%1.4%1.5%
Sep 202694.4%2.1%2.1%1.5%

  1. 1.IKEA

    94.4%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Couch

    2.1%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Seat

    2.1%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +48.2% vs prior month. Share +0.7 points.

  4. 4.Pillow

    1.5%

    Moved from 3rd to 4th. 864K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Seat and its closest rivals

Every comparison with Seat

How has branded search demand for Seat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Seat worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Seat’s estimated Share of Search among cushion Inserts brands worldwide held steady, from 1.7% to 2.1%.

How did search popularity change for cushion Inserts brands worldwide in September 2026?

  1. In September 2026, Seat overtook Pillow to rank 3rd among cushion Inserts brands worldwide, with 2.1% estimated Share of Search.

  2. In September 2026, IKEA lost estimated Share of Search among cushion Inserts brands worldwide, from 95% to 94.4%.

  3. Estimated monthly branded searches for Pillow worldwide rose 23.3% over 12 measured months, from 700K to 864K in September 2026.

Where does Seat compete?

Seat is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands48th of 850.64%Show ranking
Cushion Covers brands5th of 61.2%Show ranking
Cushion Inserts brands3rd of 42.1%Shown above
Belt Tensioner brands3rd of 59.1%Show ranking

How is Seat measured?

Brandwave collects information about searches that people make online using Seat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • seat

Do you work for Seat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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