How popular isPillow in search?
In September 2026, there were an estimated 40.5K branded searches for Pillow worldwide which is up 49.4% over the last 12 months. Pillow holds 19.3% estimated Share of Search among sleep apps worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calm35.2%
Sleep Cycle35.2%
Pillow19.3%
Headspace8.6%
SleepWatch1.4%
Pzizz0.23%
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Which sleep apps compete with Pillow?
Share of Search by month for Calm, Sleep Cycle, Pillow, Headspace. The figures are in the table below the chart.
View monthly share of search table
| Month | Calm | Sleep Cycle | Pillow | Headspace | SleepWatch | Pzizz |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 47.7% | 14.3% | 14.3% | 1.9% | 0.53% |
| Nov 2025 | 21.2% | 47.4% | 17.3% | 11.6% | 1.9% | 0.46% |
| Dec 2025 | 21.9% | 49% | 14.7% | 12% | 1.9% | 0.48% |
| Jan 2026 | 25.4% | 46.5% | 13.9% | 11.4% | 2.3% | 0.45% |
| Feb 2026 | 20.7% | 46.2% | 16.9% | 13.9% | 1.8% | 0.55% |
| Mar 2026 | 20.7% | 46.2% | 16.9% | 13.9% | 1.8% | 0.55% |
| Apr 2026 | 21.3% | 47.7% | 14.3% | 14.3% | 1.9% | 0.46% |
| May 2026 | 17.7% | 48.2% | 17.7% | 14.5% | 1.6% | 0.38% |
| Jun 2026 | 23.3% | 42.7% | 19.1% | 12.8% | 1.7% | 0.42% |
| Jul 2026 | 19.1% | 42.6% | 23.3% | 12.7% | 2% | 0.34% |
| Aug 2026 | 21.3% | 38.9% | 26% | 11.6% | 1.9% | 0.31% |
| Sep 2026 | 35.2% | 35.2% | 19.3% | 8.6% | 1.4% | 0.23% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 35.2% | 74K | +123.6% | +14 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 35.2% | 74K | +22.3% | -3.6 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 19.3% | 40.5K | 0% | -6.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.6% | 18.1K | 0% | -3 points | |
| 5, held 5th | 1.4% | 2.9K | 0% | -0.5 points | |
| 6, held 6th | 0.23% | 480 | 0% | -0.1 points |
1.
Calm35.2%
Moved from 3rd to 1st. 74K estimated branded searches, +123.6% vs prior month. Share +14 points.
35.2%
Moved from 1st to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -3.6 points.
3.
Pillow19.3%
Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -6.7 points.
8.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -3 points.
1.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Pzizz0.23%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Pillow and its closest rivals
Every comparison with Pillow
5 comparisons
How has branded search demand for Pillow changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pillow worldwide rose from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Pillow’s estimated Share of Search among sleep apps worldwide increased from 14.3% to 19.3%.
- Across the 12 months ending September 2026, Pillow’s estimated Share of Search among sleep apps worldwide peaked at 26% in August 2026 and was lowest at 13.9% in January 2026.
- Across the 12 months ending September 2026, Pillow rose from 4th to 3rd among sleep apps worldwide.
How did search popularity change for sleep apps worldwide in September 2026?
6 changes
In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 35.2% estimated Share of Search.
In September 2026, Pillow lost estimated Share of Search among sleep apps worldwide, from 26% to 19.3%.
In September 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 38.9% to 35.2%.
In September 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 11.6% to 8.6%.
Estimated monthly branded searches for Pzizz worldwide fell 52% over 12 measured months, from 1K to 480 in September 2026.
Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How is Pillow measured?
Brandwave collects information about searches that people make online using Pillow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pillow sleep
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Is Pillow your brand?
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