Pillow vs Sleep Cycle:Which is more popular by branded search?
In August 2026, Sleep Cycle had more branded searches than Pillow among sleep apps worldwide. Sleep Cycle was estimated to have 60.5K branded searches compared to Pillow’s 40.5K, and held a 34.3% Share of Search versus Pillow’s 23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pillow or Sleep Cycle?
Compare the apps used to track and improve sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sleep Cycle, Pillow. The figures are in the table below the chart.
View monthly share of search table
| Month | Sleep Cycle | Calm | Pillow | Headspace | SleepWatch | Pzizz |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 26.8% | 12.9% | 14.9% | 1.7% | 0.48% |
| Nov 2025 | 43% | 26.7% | 15.7% | 12.5% | 1.7% | 0.42% |
| Dec 2025 | 42.2% | 31.2% | 12.6% | 11.9% | 1.7% | 0.41% |
| Jan 2026 | 38.3% | 36.8% | 11.5% | 11.2% | 1.9% | 0.37% |
| Feb 2026 | 34% | 39.7% | 12.5% | 12.1% | 1.3% | 0.4% |
| Mar 2026 | 33.1% | 41.2% | 12.1% | 11.9% | 1.3% | 0.39% |
| Apr 2026 | 41.7% | 28.6% | 12.5% | 15.2% | 1.6% | 0.41% |
| May 2026 | 40.9% | 24.5% | 15% | 18% | 1.3% | 0.33% |
| Jun 2026 | 36.7% | 27.8% | 16.4% | 17.2% | 1.5% | 0.36% |
| Jul 2026 | 37% | 26% | 20.3% | 14.6% | 1.8% | 0.29% |
| Aug 2026 | 34.3% | 27.8% | 23% | 13% | 1.6% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pillow and Sleep Cycle comparison changed over the last 12 months?
3 findings
- Sleep Cycle was ahead of Pillow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide moved from 12.9% to 23%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide moved from 43.2% to 34.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for sleep apps worldwide in August 2026?
2 changes
In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.
In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Pillow’s and Sleep Cycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pillow
1 branded search term
- pillow sleep
Sleep Cycle
1 branded search term
- sleep cycle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.