Brandwave

How popular isSleep Cycle in search?

In August 2026, there were an estimated 60.5K branded searches for Sleep Cycle worldwide which is down 33.1% over the last 11 months. Sleep Cycle holds 34.3% estimated Share of Search among sleep apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sleep Cycle34.3%
  2. Calm27.8%
  3. Pillow23%
  4. Headspace13%
  5. SleepWatch1.6%
  6. Pzizz0.27%
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Which sleep apps compete with Sleep Cycle?

Sleep Cycle against sleep apps worldwide, by month

Share of Search by month for Sleep Cycle, Calm, Pillow, Headspace. The figures are in the table below the chart.

View monthly share of search table
MonthSleep CycleCalmPillowHeadspaceSleepWatchPzizz
Oct 202543.2%26.8%12.9%14.9%1.7%0.48%
Nov 202543%26.7%15.7%12.5%1.7%0.42%
Dec 202542.2%31.2%12.6%11.9%1.7%0.41%
Jan 202638.3%36.8%11.5%11.2%1.9%0.37%
Feb 202634%39.7%12.5%12.1%1.3%0.4%
Mar 202633.1%41.2%12.1%11.9%1.3%0.39%
Apr 202641.7%28.6%12.5%15.2%1.6%0.41%
May 202640.9%24.5%15%18%1.3%0.33%
Jun 202636.7%27.8%16.4%17.2%1.5%0.36%
Jul 202637%26%20.3%14.6%1.8%0.29%
Aug 202634.3%27.8%23%13%1.6%0.27%
Sep 2026——————

  1. 1.Sleep Cycle

    34.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Calm

    27.8%

    Held 2nd. 49K estimated branded searches, +15.3% vs prior month. Share +1.8 points.

  3. 3.Pillow

    23%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Headspace

    13%

    Held 4th. 22.9K estimated branded searches, -4.2% vs prior month. Share -1.6 points.

  5. 5.SleepWatch

    1.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pzizz

    0.27%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sleep Cycle and its closest rivals

How has branded search demand for Sleep Cycle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sleep Cycle worldwide fell from 90.5K to 60.5K.
  • Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide decreased from 43.2% to 34.3%.
  • Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide peaked at 43.2% in October 2025 and was lowest at 33.1% in March 2026.

How did search popularity change for sleep apps worldwide in August 2026?

  1. In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.

  2. In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.

  3. In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.

  4. In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.

  5. Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

  6. Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is Sleep Cycle measured?

Brandwave collects information about searches that people make online using Sleep Cycle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sleep cycle

Do you work for Sleep Cycle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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