Brandwave

How popular isPillow in search?

In August 2026, there were an estimated 40.5K branded searches for Pillow worldwide which is up 49.4% over the last 11 months. Pillow holds 23% estimated Share of Search among sleep apps worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sleep Cycle34.3%
  2. Calm27.8%
  3. Pillow23%
  4. Headspace13%
  5. SleepWatch1.6%
  6. Pzizz0.27%
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Which sleep apps compete with Pillow?

Pillow against sleep apps worldwide, by month

Share of Search by month for Sleep Cycle, Calm, Pillow, Headspace. The figures are in the table below the chart.

View monthly share of search table
MonthSleep CycleCalmPillowHeadspaceSleepWatchPzizz
Oct 202543.2%26.8%12.9%14.9%1.7%0.48%
Nov 202543%26.7%15.7%12.5%1.7%0.42%
Dec 202542.2%31.2%12.6%11.9%1.7%0.41%
Jan 202638.3%36.8%11.5%11.2%1.9%0.37%
Feb 202634%39.7%12.5%12.1%1.3%0.4%
Mar 202633.1%41.2%12.1%11.9%1.3%0.39%
Apr 202641.7%28.6%12.5%15.2%1.6%0.41%
May 202640.9%24.5%15%18%1.3%0.33%
Jun 202636.7%27.8%16.4%17.2%1.5%0.36%
Jul 202637%26%20.3%14.6%1.8%0.29%
Aug 202634.3%27.8%23%13%1.6%0.27%
Sep 2026——————

  1. 1.Sleep Cycle

    34.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Calm

    27.8%

    Held 2nd. 49K estimated branded searches, +15.3% vs prior month. Share +1.8 points.

  3. 3.Pillow

    23%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Headspace

    13%

    Held 4th. 22.9K estimated branded searches, -4.2% vs prior month. Share -1.6 points.

  5. 5.SleepWatch

    1.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pzizz

    0.27%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pillow and its closest rivals

How has branded search demand for Pillow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pillow worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide increased from 12.9% to 23%.
  • Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide peaked at 23% in August 2026 and was lowest at 11.5% in January 2026.
  • Across the 11 months ending August 2026, Pillow rose from 4th to 3rd among sleep apps worldwide.

How did search popularity change for sleep apps worldwide in August 2026?

  1. In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.

  2. In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.

  3. In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.

  4. In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.

  5. Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

  6. Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is Pillow measured?

Brandwave collects information about searches that people make online using Pillow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pillow sleep

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How the Brand Demand Index is measured

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