Calm vs Pillow:Which is more popular by branded search?
In August 2026, Calm had more branded searches than Pillow among sleep apps worldwide. Calm was estimated to have 49K branded searches compared to Pillow’s 40.5K, and held a 27.8% Share of Search versus Pillow’s 23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calm or Pillow?
Compare the apps used to track and improve sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, Pillow. The figures are in the table below the chart.
View monthly share of search table
| Month | Sleep Cycle | Calm | Pillow | Headspace | SleepWatch | Pzizz |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 26.8% | 12.9% | 14.9% | 1.7% | 0.48% |
| Nov 2025 | 43% | 26.7% | 15.7% | 12.5% | 1.7% | 0.42% |
| Dec 2025 | 42.2% | 31.2% | 12.6% | 11.9% | 1.7% | 0.41% |
| Jan 2026 | 38.3% | 36.8% | 11.5% | 11.2% | 1.9% | 0.37% |
| Feb 2026 | 34% | 39.7% | 12.5% | 12.1% | 1.3% | 0.4% |
| Mar 2026 | 33.1% | 41.2% | 12.1% | 11.9% | 1.3% | 0.39% |
| Apr 2026 | 41.7% | 28.6% | 12.5% | 15.2% | 1.6% | 0.41% |
| May 2026 | 40.9% | 24.5% | 15% | 18% | 1.3% | 0.33% |
| Jun 2026 | 36.7% | 27.8% | 16.4% | 17.2% | 1.5% | 0.36% |
| Jul 2026 | 37% | 26% | 20.3% | 14.6% | 1.8% | 0.29% |
| Aug 2026 | 34.3% | 27.8% | 23% | 13% | 1.6% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Calm and Pillow comparison changed over the last 12 months?
3 findings
- Calm was ahead of Pillow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide moved from 26.8% to 27.8%, and its estimated monthly branded searches moved from 56.1K to 49K.
- Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide moved from 12.9% to 23%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for sleep apps worldwide in August 2026?
2 changes
In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.
In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Pillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.