Brandwave

How popular isCalm in search?

In August 2026, there were an estimated 49K branded searches for Calm worldwide which is down 12.7% over the last 11 months. Calm holds 31.1% estimated Share of Search among meditation apps worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insight Timer49%
  2. Calm31.1%
  3. Headspace14.5%
  4. Happier4.7%
  5. Balance0.69%
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Which meditation apps compete with Calm?

Calm against meditation apps worldwide, by month

Share of Search by month for Insight Timer, Calm, Headspace, Happier. The figures are in the table below the chart.

View monthly share of search table
MonthInsight TimerCalmHeadspaceHappierBalance
Oct 202540.9%32.9%18.3%6.6%1.2%
Nov 202542.5%33.9%15.9%6.6%1.1%
Dec 202536.9%39.3%15%7.5%1.3%
Jan 202641.9%39.1%11.9%6%1.2%
Feb 202635%44.1%13.4%6.4%1%
Mar 202638%43.4%12.5%5.2%0.82%
Apr 202644.3%31.8%16.9%6%1%
May 202642.5%28.2%20.7%7.8%0.94%
Jun 202643.5%30.2%18.7%6.7%0.87%
Jul 202644.3%30.4%17.1%7.1%0.95%
Aug 202649%31.1%14.5%4.7%0.69%
Sep 2026—————

  1. 1.Insight Timer

    49%

    held 1st · 77.2K estimated branded searches · +24.7% vs prior month · +4.6 points

  2. 2.Calm

    31.1%

    held 2nd · 49K estimated branded searches · +15.3% vs prior month · +0.7 points

  3. 3.Headspace

    14.5%

    held 3rd · 22.9K estimated branded searches · -4.2% vs prior month · -2.6 points

  4. 4.Happier

    4.7%

    held 4th · 7.4K estimated branded searches · -25.9% vs prior month · -2.5 points

  5. 5.Balance

    0.69%

    held 5th · 1.1K estimated branded searches · -18.2% vs prior month · -0.3 points

Compare search popularity between Calm and its closest rivals

How has branded search demand for Calm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calm worldwide fell from 56.1K to 49K.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide decreased from 32.9% to 31.1%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide peaked at 44.1% in February 2026 and was lowest at 28.2% in May 2026.

How did search popularity change for meditation apps worldwide in August 2026?

  1. In August 2026, Insight Timer gained estimated Share of Search among meditation apps worldwide, from 44.3% to 49%.

  2. In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%.

  3. In August 2026, Headspace lost estimated Share of Search among meditation apps worldwide, from 17.1% to 14.5%.

  4. In August 2026, Happier lost estimated Share of Search among meditation apps worldwide, from 7.1% to 4.7%.

  5. Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.

How is Calm measured?

Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • calm app
  • calm com
  • calm meditation
  • calm meditation app

Do you work for Calm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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