Calm vs Virgin Pulse:Which is more popular by branded search?

Name: Calm vs Virgin Pulse: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Calm had more branded searches than Virgin Pulse among employee wellbeing platforms worldwide. Calm was estimated to have 49K branded searches compared to Virgin Pulse’s 8.1K, and held a 54% Share of Search versus Virgin Pulse’s 8.9%. These are worldwide searches for English-language branded terms.

Share of Search among employee wellbeing platforms worldwide in August 2026Which is more popular in search, Calm or Virgin Pulse?

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Which is more popular in search, Calm or Virgin Pulse?

Compare the platforms employers use to support wellbeing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Calm and Virgin Pulse among employee wellbeing platforms worldwide, by month

Month	Calm	Headspace	Virgin Pulse	Wellable	Unmind
Oct 2025	48.7%	27%	12.8%	7.6%	3.8%
Nov 2025	53.3%	25%	11.5%	6.8%	3.4%
Dec 2025	59%	22.6%	10.7%	5.2%	2.6%
Jan 2026	58.4%	17.7%	14.9%	6%	3%
Feb 2026	61.5%	18.7%	10.5%	6.2%	3.1%
Mar 2026	64.8%	18.7%	8.5%	5%	3.1%
Apr 2026	49.3%	26.2%	11.7%	8.5%	4.3%
May 2026	45.1%	33.2%	8.3%	8.9%	4.5%
Jun 2026	48.8%	30.3%	8.6%	7.6%	4.7%
Jul 2026	49.9%	28%	9.5%	8.4%	4.2%
Aug 2026	54%	25.2%	8.9%	8%	4%
Sep 2026	—	—	—	—	—

How has the Calm and Virgin Pulse comparison changed over the last 12 months?

3 findings

Calm was ahead of Virgin Pulse in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide moved from 48.7% to 54%, and its estimated monthly branded searches moved from 56.1K to 49K.
Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide moved from 12.8% to 8.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

How did search popularity change for employee wellbeing platforms worldwide in August 2026?

2 changes

In August 2026, Calm gained estimated Share of Search among employee wellbeing platforms worldwide, from 49.9% to 54%.
In August 2026, Virgin Pulse lost estimated Share of Search among employee wellbeing platforms worldwide, from 9.5% to 8.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Calm’s and Virgin Pulse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.