Brandwave

How popular isCalm in search?

In August 2026, there were an estimated 49K branded searches for Calm worldwide which is down 12.7% over the last 11 months. Calm holds 54% estimated Share of Search among employee wellbeing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calm54%
  2. Headspace25.2%
  3. Virgin Pulse8.9%
  4. Wellable8%
  5. Unmind4%
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Which employee wellbeing platforms compete with Calm?

Calm against employee wellbeing platforms worldwide, by month

Share of Search by month for Calm, Headspace, Virgin Pulse, Wellable, Unmind. The figures are in the table below the chart.

View monthly share of search table
MonthCalmHeadspaceVirgin PulseWellableUnmind
Oct 202548.7%27%12.8%7.6%3.8%
Nov 202553.3%25%11.5%6.8%3.4%
Dec 202559%22.6%10.7%5.2%2.6%
Jan 202658.4%17.7%14.9%6%3%
Feb 202661.5%18.7%10.5%6.2%3.1%
Mar 202664.8%18.7%8.5%5%3.1%
Apr 202649.3%26.2%11.7%8.5%4.3%
May 202645.1%33.2%8.3%8.9%4.5%
Jun 202648.8%30.3%8.6%7.6%4.7%
Jul 202649.9%28%9.5%8.4%4.2%
Aug 202654%25.2%8.9%8%4%
Sep 2026—————

  1. 1.Calm

    54%

    Held 1st. 49K estimated branded searches, +15.3% vs prior month. Share +4.1 points.

  2. 2.Headspace

    25.2%

    Held 2nd. 22.9K estimated branded searches, -4.2% vs prior month. Share -2.8 points.

  3. 3.Virgin Pulse

    8.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Wellable

    8%

    Held 4th. 7.2K estimated branded searches, +1.4% vs prior month. Share -0.4 points.

  5. 5.Unmind

    4%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Calm and its closest rivals

How has branded search demand for Calm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calm worldwide fell from 56.1K to 49K.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide increased from 48.7% to 54%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 64.8% in March 2026 and was lowest at 45.1% in May 2026.

How did search popularity change for employee wellbeing platforms worldwide in August 2026?

  1. In August 2026, Calm gained estimated Share of Search among employee wellbeing platforms worldwide, from 49.9% to 54%.

  2. In August 2026, Headspace lost estimated Share of Search among employee wellbeing platforms worldwide, from 28% to 25.2%.

  3. In August 2026, Virgin Pulse lost estimated Share of Search among employee wellbeing platforms worldwide, from 9.5% to 8.9%.

  4. Estimated monthly branded searches for Unmind worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Wellable worldwide fell 18.1% over 11 measured months, from 8.8K to 7.2K in August 2026.

Where does Calm compete?

Calm is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep apps2nd of 627.8%Show ranking
Meditation apps2nd of 531.1%Show ranking
Mental health apps2nd of 532.6%Show ranking
Employee wellbeing platforms1st of 554%Shown above

How is Calm measured?

Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • calm app
  • calm com
  • calm meditation
  • calm meditation app

Do you work for Calm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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