Meditation apps:Which brands are most popular in search?
In August 2026, Insight Timer was the most searched among meditation apps worldwide, with an estimated 77.2K branded searches and 49% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Insight Timer49%
Calm31.1%
Headspace14.5%
Happier4.7%
Balance0.69%
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Share of SearchLeaderboard
Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insight Timer, Calm, Headspace, Happier. The figures are in the table below the chart.
View monthly share of search table
| Month | Insight Timer | Calm | Headspace | Happier | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 32.9% | 18.3% | 6.6% | 1.2% |
| Nov 2025 | 42.5% | 33.9% | 15.9% | 6.6% | 1.1% |
| Dec 2025 | 36.9% | 39.3% | 15% | 7.5% | 1.3% |
| Jan 2026 | 41.9% | 39.1% | 11.9% | 6% | 1.2% |
| Feb 2026 | 35% | 44.1% | 13.4% | 6.4% | 1% |
| Mar 2026 | 38% | 43.4% | 12.5% | 5.2% | 0.82% |
| Apr 2026 | 44.3% | 31.8% | 16.9% | 6% | 1% |
| May 2026 | 42.5% | 28.2% | 20.7% | 7.8% | 0.94% |
| Jun 2026 | 43.5% | 30.2% | 18.7% | 6.7% | 0.87% |
| Jul 2026 | 44.3% | 30.4% | 17.1% | 7.1% | 0.95% |
| Aug 2026 | 49% | 31.1% | 14.5% | 4.7% | 0.69% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 77.2K | +24.7% | +4.6 points | |
| 2, held 2nd | 31.1% | 49K | +15.3% | +0.7 points | |
| 3, held 3rd | 14.5% | 22.9K | -4.2% | -2.6 points | |
| 4, held 4th | 4.7% | 7.4K | -25.9% | -2.5 points | |
| 5, held 5th | 0.69% | 1.1K | -18.2% | -0.3 points |
49%
held 1st · 77.2K estimated branded searches · +24.7% vs prior month · +4.6 points
2.
Calm31.1%
held 2nd · 49K estimated branded searches · +15.3% vs prior month · +0.7 points
14.5%
held 3rd · 22.9K estimated branded searches · -4.2% vs prior month · -2.6 points
4.
Happier4.7%
held 4th · 7.4K estimated branded searches · -25.9% vs prior month · -2.5 points
5.
Balance0.69%
held 5th · 1.1K estimated branded searches · -18.2% vs prior month · -0.3 points
Compare search popularity between leading brands
- Insight Timer vs Calm: compare search popularity
- Insight Timer vs Headspace: compare search popularity
- Insight Timer vs Happier: compare search popularity
- Calm vs Headspace: compare search popularity
- Calm vs Happier: compare search popularity
- Headspace vs Happier: compare search popularity
- Compare any of these brands
Which brand is most popular in search among meditation apps worldwide?
5 brands
In August 2026, Insight Timer was the most searched among meditation apps worldwide, with an estimated 77.2K branded searches and 49% estimated Share of Search within this set. Calm is in 2nd place, 17.9 percentage points behind at 31.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Insight Timer | 40.9% → 49% | 49%Aug 2026 | 35%Feb 2026 | 1st |
| Calm | 32.9% → 31.1% | 44.1%Feb 2026 | 28.2%May 2026 | 2nd |
| Headspace | 18.3% → 14.5% | 20.7%May 2026 | 11.9%Jan 2026 | 3rd |
| Happier | 6.6% → 4.7% | 7.8%May 2026 | 4.7%Aug 2026 | 4th |
| Balance | 1.2% → 0.69% | 1.3%Dec 2025 | 0.69%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide increased from 40.9% to 49%.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide decreased from 32.9% to 31.1%.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide decreased from 18.3% to 14.5%.
- Across the 11 months ending August 2026, Happier’s estimated Share of Search among meditation apps worldwide decreased from 6.6% to 4.7%.
- Across the 11 months ending August 2026, Balance’s estimated Share of Search among meditation apps worldwide decreased from 1.2% to 0.69%.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide peaked at 49% in August 2026 and was lowest at 35% in February 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide peaked at 44.1% in February 2026 and was lowest at 28.2% in May 2026.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide peaked at 20.7% in May 2026 and was lowest at 11.9% in January 2026.
- Across the 11 months ending August 2026, Happier’s estimated Share of Search among meditation apps worldwide peaked at 7.8% in May 2026 and was lowest at 4.7% in August 2026.
How did search popularity change for meditation apps worldwide in August 2026?
5 changes
In August 2026, Insight Timer gained estimated Share of Search among meditation apps worldwide, from 44.3% to 49%.
In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%.
In August 2026, Headspace lost estimated Share of Search among meditation apps worldwide, from 17.1% to 14.5%.
In August 2026, Happier lost estimated Share of Search among meditation apps worldwide, from 7.1% to 4.7%.
Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.
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