Brandwave

BetterSleep vs Insight Timer:Which is more popular?

In September 2026, Insight Timer had more branded searches than BetterSleep among meditation apps worldwide. Insight Timer had about 86,800 branded searches, while BetterSleep had 33,100. Insight Timer made up 33.5% of all meditation app searches we track, and BetterSleep accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about meditation apps, Insight Timer appeared in all five answers and BetterSleep in none.

Among meditation apps worldwide in September 2026

Who do people search for more?

Insight Timer, about 3 searches for every 1 for BetterSleep

Insight Timer 86.8K searchesBetterSleep 33.1K searches

Who does AI mention more?

Insight Timer, mentioned in every answer we collected

Insight Timer in 5 of 5BetterSleep in 0 of 5

Who does AI recommend more?

Insight Timer, the only one of the two named

Insight Timer first in 5BetterSleep never named

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insight Timer appeared in all five answers. BetterSleep did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BetterSleep or Insight Timer more popular in search?

This chart shows how often people search Google for BetterSleep and Insight Timer by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.

BetterSleep and Insight Timer among meditation apps worldwide, by month

Share of searches by month for Insight Timer, BetterSleep. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the BetterSleep and Insight Timer comparison changed over the last 12 months?

3 findings
  • Insight Timer was ahead of BetterSleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Insight Timer’s share of searches among meditation apps worldwide moved from 29.3% to 33.5%, and its estimated monthly branded searches moved from 64K to 86.8K.

How did search popularity change for meditation apps worldwide in September 2026?

3 changes

  1. In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches.

  2. In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%.

  3. In September 2026, BetterSleep lost share of searches among meditation apps worldwide, from 13.7% to 12.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BetterSleep’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BetterSleep

1 branded search term

  • bettersleep

Insight Timer

3 branded search terms

  • insight timer
  • insight timer app
  • insight timer meditation

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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