BetterSleep vs Calm:Which is more popular?
In September 2026, Calm had more branded searches than BetterSleep among meditation apps worldwide. Calm had about 87,500 branded searches, while BetterSleep had 33,100. Calm made up 33.8% of all meditation app searches we track, and BetterSleep accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about meditation apps, Calm appeared in all five answers and BetterSleep in none.
Who do people search for more?
Calm, about 3 searches for every 1 for BetterSleep
Who does AI mention more?
Calm, mentioned in every answer we collected
Who does AI recommend more?
Calm, the only one of the two named
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Top meditation apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Calm appeared in all five answers. BetterSleep did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Headspace1st- Calm2nd
Insight Timer3rd
Waking Up4th
Healthy Minds Program5th
Medito6th
Smiling Mind7th
Balance8th
BetterSleep–
Happier–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meditation apps
5 answers
Asked ChatGPT
“Which meditation app should I use?”
Asked ChatGPT
“What are the best meditation apps?”
Asked ChatGPT
“What's the best meditation app for daily mindfulness?”
Searched Google, AI Overview
“meditation apps”
Searched Google, AI Overview
“mindfulness app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BetterSleep or Calm more popular in search?
This chart shows how often people search Google for BetterSleep and Calm by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Calm, BetterSleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calm | Insight Timer | BetterSleep | Headspace | Smiling Mind | Waking Up | Happier | Medito | Healthy Minds Program | Balance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 29.3% | 12.4% | 14.1% | 6.8% | 3% | 5.2% | 3% | 0.6% | 0.93% |
| Nov 2025 | 26.4% | 31.2% | 8.9% | 12.7% | 7.3% | 3.2% | 5.4% | 3.2% | 0.64% | 0.92% |
| Dec 2025 | 31.1% | 25.6% | 10.8% | 12.2% | 5.9% | 3.9% | 6.2% | 2.6% | 0.63% | 1.1% |
| Jan 2026 | 32.2% | 31.2% | 8.6% | 10% | 4.7% | 3.8% | 5.2% | 2.6% | 0.74% | 1% |
| Feb 2026 | 36.7% | 24.7% | 8% | 11.3% | 6.5% | 2.9% | 6.5% | 1.9% | 0.57% | 0.89% |
| Mar 2026 | 36.3% | 25.3% | 7.4% | 10.5% | 9% | 3.3% | 4.5% | 2.2% | 0.77% | 0.7% |
| Apr 2026 | 26% | 28.1% | 9.7% | 14.3% | 8% | 3.5% | 5.1% | 3.5% | 0.86% | 0.85% |
| May 2026 | 23.2% | 28.3% | 9.9% | 17.6% | 6.6% | 3.6% | 6.7% | 2.4% | 0.88% | 0.8% |
| Jun 2026 | 22.8% | 29% | 11.5% | 14.5% | 7.7% | 2.8% | 5.2% | 5.1% | 0.67% | 0.68% |
| Jul 2026 | 24.1% | 29.4% | 13.2% | 13.9% | 4.8% | 3.9% | 5.9% | 3.2% | 0.77% | 0.78% |
| Aug 2026 | 23.6% | 27.7% | 13.7% | 11.4% | 9.2% | 3.3% | 3.7% | 6.1% | 0.66% | 0.54% |
| Sep 2026 | 33.8% | 33.5% | 12.8% | 9.1% | 3.8% | 2.5% | 1.7% | 1.7% | 0.73% | 0.37% |
How has the BetterSleep and Calm comparison changed over the last 12 months?
3 findings
- Calm was ahead of BetterSleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Calm’s share of searches among meditation apps worldwide moved from 24.6% to 33.8%, and its estimated monthly branded searches moved from 53.7K to 87.5K.
How did search popularity change for meditation apps worldwide in September 2026?
2 changes
In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches.
In September 2026, BetterSleep lost share of searches among meditation apps worldwide, from 13.7% to 12.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BetterSleep’s and Calm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BetterSleep
1 branded search term
- bettersleep
Calm
3 branded search terms
- calm app
- calm meditation
- calm meditation app
Other head-to-heads among meditation apps
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