Brandwave

How popular isBetterSleep?

In September 2026, people searched for BetterSleep by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 12.7% of all global sleep app searches, placing BetterSleep fourth out of nine apps. When we asked both ChatGPT and Google AI Overviews about sleep apps, BetterSleep appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

BetterSleep is the fourth most searched of 9 competitors and the third most recommended in AI answers.

  1. CalmShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Sleep CycleShare of searches 28.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PillowShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. BetterSleepShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. HeadspaceShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+4 more

BetterSleep website (opens in a new tab)

Follow BetterSleep and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sleep apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BetterSleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BetterSleep is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calm1st
  2. Sleep Cycle2nd
  3. BetterSleep3rd
  4. Headspace4th
  5. CBT-i Coach5th
  6. SleepScore6th
  7. Pillow7th
  8. SleepWatch8th
  9. Pzizz9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sleep Cycle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BetterSleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pillow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SleepScore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CBT-i Coach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SleepWatch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pzizz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleep apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sleep apps compete with BetterSleep?

BetterSleep against sleep apps worldwide, by month

Share of searches by month for Calm, Sleep Cycle, Pillow, BetterSleep, Headspace, SleepScore. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmSleep CyclePillowBetterSleepHeadspaceSleepScoreCBT-i CoachSleepWatchPzizz
Oct 202517.6%39.4%11.8%11.8%11.8%4.3%1.3%1.6%0.44%
Nov 202517.9%39.9%14.6%8%9.8%6.5%1.3%1.6%0.39%
Dec 202516.7%37.2%11.2%9.1%9.1%13.6%1.2%1.5%0.36%
Jan 202618.3%33.5%10%8.2%8.2%18.3%1.3%1.6%0.33%
Feb 202615.4%34.5%12.6%8.4%10.4%15.4%1.4%1.4%0.41%
Mar 202616.2%36.3%13.3%8.9%10.9%10.9%1.8%1.4%0.43%
Apr 202617%38%11.4%9.3%11.4%9.3%1.8%1.5%0.37%
May 202614.5%39.7%14.5%9.7%11.9%6.5%1.6%1.3%0.32%
Jun 202618.4%33.7%15.1%12.4%10.1%6.7%2%1.3%0.33%
Jul 202615.1%33.7%18.5%12.4%10.1%6.7%1.6%1.6%0.27%
Aug 202616.5%30.1%20.1%13.5%9%7.4%1.8%1.4%0.24%
Sep 202628.3%28.3%15.5%12.7%6.9%5.7%1.4%1.1%0.18%

  1. 1.Calm

    28.3%

    Moved from 3rd to 1st. 74K estimated branded searches, +123.6% vs prior month. Share +11.8 points.

  2. 2.Sleep Cycle

    28.3%

    Moved from 1st to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -1.8 points.

  3. 3.Pillow

    15.5%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -4.7 points.

  4. 4.BetterSleep

    12.7%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.8 points.

  5. 5.Headspace

    6.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -2.1 points.

  6. 6.SleepScore

    5.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  7. 7.CBT-i Coach

    1.4%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.SleepWatch

    1.1%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Pzizz

    0.18%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between BetterSleep and its closest rivals

Every comparison with BetterSleep

15 comparisons

How has branded search demand for BetterSleep changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BetterSleep worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide increased from 11.8% to 12.7%.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide peaked at 13.5% in August 2026 and was lowest at 8% in November 2025.
  • Across the 12 months ending September 2026, BetterSleep fell from 3rd to 4th among sleep apps worldwide.

How did search popularity change for sleep apps worldwide in September 2026?

6 changes

  1. In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches.

  2. In September 2026, Pillow lost share of searches among sleep apps worldwide, from 20.1% to 15.5%.

  3. In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%.

  4. In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%.

  5. In September 2026, SleepScore lost share of searches among sleep apps worldwide, from 7.4% to 5.7%.

  6. In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%.

How are BetterSleep’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BetterSleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bettersleep

Do you work for BetterSleep? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BetterSleep compete?

BetterSleep is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sleep apps4th of 912.7%Shown above
Meditation apps3rd of 1012.8%Show ranking
Creator with pink hair and a pink jacket

Is BetterSleep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free