Brandwave

How popular isBetterSleep?

In September 2026, people searched for BetterSleep by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 12.8% of all global meditation app searches, placing BetterSleep third out of ten apps. When we asked both ChatGPT and Google AI Overviews about meditation apps, BetterSleep did not appear in any of the answers.

Search and AI answers in September 2026

BetterSleep is the third most searched of 10 competitors and not listed in any AI answer.

  1. CalmShare of searches 33.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Insight TimerShare of searches 33.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. BetterSleepShare of searches 12.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HeadspaceShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Smiling MindShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BetterSleep did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which meditation apps compete with BetterSleep?

BetterSleep against meditation apps worldwide, by month

Share of searches by month for Calm, Insight Timer, BetterSleep, Headspace, Smiling Mind, Waking Up. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

  1. 1.Calm

    33.8%

    Moved from 2nd to 1st. 87.5K estimated branded searches, +87.8% vs prior month. Share +10.2 points.

  2. 2.Insight Timer

    33.5%

    Moved from 1st to 2nd. 86.8K estimated branded searches, +58.4% vs prior month. Share +5.8 points.

  3. 3.BetterSleep

    12.8%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.9 points.

  4. 4.Headspace

    9.1%

    Held 4th. 23.5K estimated branded searches, +4.4% vs prior month. Share -2.3 points.

  5. 5.Smiling Mind

    3.8%

    Held 5th. 9.9K estimated branded searches, -45.3% vs prior month. Share -5.3 points.

  6. 6.Waking Up

    2.5%

    Moved from 8th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Happier

    1.7%

    Held 7th. 4.4K estimated branded searches, -40.5% vs prior month. Share -2 points.

  8. 8.Medito

    1.7%

    Moved from 6th to 8th. 4.4K estimated branded searches, -63.6% vs prior month. Share -4.4 points.

  9. 9.Healthy Minds Program

    0.73%

    Held 9th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

  10. 10.Balance

    0.37%

    Held 10th. 960 estimated branded searches, -10.3% vs prior month. Share -0.2 points.

Compare popularity between BetterSleep and its closest rivals

Every comparison with BetterSleep

15 comparisons

How has branded search demand for BetterSleep changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BetterSleep worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide peaked at 13.7% in August 2026 and was lowest at 7.4% in March 2026.
  • Across the 12 months ending September 2026, BetterSleep rose from 4th to 3rd among meditation apps worldwide.

How did search popularity change for meditation apps worldwide in September 2026?

6 changes

  1. In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches.

  2. In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%.

  3. In September 2026, Smiling Mind lost share of searches among meditation apps worldwide, from 9.2% to 3.8%.

  4. In September 2026, Medito lost share of searches among meditation apps worldwide, from 6.1% to 1.7%.

  5. In September 2026, Headspace lost share of searches among meditation apps worldwide, from 11.4% to 9.1%.

  6. In September 2026, Happier lost share of searches among meditation apps worldwide, from 3.7% to 1.7%.

How are BetterSleep’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BetterSleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bettersleep

Do you work for BetterSleep? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BetterSleep compete?

BetterSleep is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sleep apps4th of 912.7%Show ranking
Meditation apps3rd of 1012.8%Shown above
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Is BetterSleep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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