Brandwave

BetterSleep vs Smiling Mind:Which is more popular?

In September 2026, BetterSleep had more branded searches than Smiling Mind among meditation apps worldwide. BetterSleep had about 33,100 branded searches, while Smiling Mind had 9,900. BetterSleep made up 12.8% of all meditation app searches we track, and Smiling Mind accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about meditation apps, Smiling Mind appeared in one of the five answers and BetterSleep in none.

Among meditation apps worldwide in September 2026

Who do people search for more?

BetterSleep, about 3 searches for every 1 for Smiling Mind

BetterSleep 33.1K searchesSmiling Mind 9.9K searches

Who does AI mention more?

Smiling Mind, mentioned in 1 of 5 answers, BetterSleep in 0

Smiling Mind in 1 of 5BetterSleep in 0 of 5

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smiling Mind was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BetterSleep did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BetterSleep or Smiling Mind more popular in search?

This chart shows how often people search Google for BetterSleep and Smiling Mind by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.

BetterSleep and Smiling Mind among meditation apps worldwide, by month

Share of searches by month for BetterSleep, Smiling Mind. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the BetterSleep and Smiling Mind comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Smiling Mind took it in March 2026, BetterSleep took it in April 2026.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Smiling Mind’s share of searches among meditation apps worldwide moved from 6.8% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for meditation apps worldwide in September 2026?

2 changes
  1. In September 2026, Smiling Mind lost share of searches among meditation apps worldwide, from 9.2% to 3.8%.

  2. In September 2026, BetterSleep lost share of searches among meditation apps worldwide, from 13.7% to 12.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BetterSleep’s and Smiling Mind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BetterSleep

1 branded search term

  • bettersleep

Smiling Mind

1 branded search term

  • smiling mind

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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