BetterSleep vs Insight Timer:Which is searched more?
In September 2026, Insight Timer had more branded searches than BetterSleep among meditation apps worldwide. Insight Timer had about 86,800 branded searches, while BetterSleep had 33,100. Insight Timer made up 33.5% of all meditation app searches we track, and BetterSleep accounted for 12.8%. These are worldwide searches for English-language branded terms.
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Is BetterSleep or Insight Timer more popular in search?
Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Insight Timer, BetterSleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calm | Insight Timer | BetterSleep | Headspace | Smiling Mind | Waking Up | Happier | Medito | Healthy Minds Program | Balance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 29.3% | 12.4% | 14.1% | 6.8% | 3% | 5.2% | 3% | 0.6% | 0.93% |
| Nov 2025 | 26.4% | 31.2% | 8.9% | 12.7% | 7.3% | 3.2% | 5.4% | 3.2% | 0.64% | 0.92% |
| Dec 2025 | 31.1% | 25.6% | 10.8% | 12.2% | 5.9% | 3.9% | 6.2% | 2.6% | 0.63% | 1.1% |
| Jan 2026 | 32.2% | 31.2% | 8.6% | 10% | 4.7% | 3.8% | 5.2% | 2.6% | 0.74% | 1% |
| Feb 2026 | 36.7% | 24.7% | 8% | 11.3% | 6.5% | 2.9% | 6.5% | 1.9% | 0.57% | 0.89% |
| Mar 2026 | 36.3% | 25.3% | 7.4% | 10.5% | 9% | 3.3% | 4.5% | 2.2% | 0.77% | 0.7% |
| Apr 2026 | 26% | 28.1% | 9.7% | 14.3% | 8% | 3.5% | 5.1% | 3.5% | 0.86% | 0.85% |
| May 2026 | 23.2% | 28.3% | 9.9% | 17.6% | 6.6% | 3.6% | 6.7% | 2.4% | 0.88% | 0.8% |
| Jun 2026 | 22.8% | 29% | 11.5% | 14.5% | 7.7% | 2.8% | 5.2% | 5.1% | 0.67% | 0.68% |
| Jul 2026 | 24.1% | 29.4% | 13.2% | 13.9% | 4.8% | 3.9% | 5.9% | 3.2% | 0.77% | 0.78% |
| Aug 2026 | 23.6% | 27.7% | 13.7% | 11.4% | 9.2% | 3.3% | 3.7% | 6.1% | 0.66% | 0.54% |
| Sep 2026 | 33.8% | 33.5% | 12.8% | 9.1% | 3.8% | 2.5% | 1.7% | 1.7% | 0.73% | 0.37% |
How has the BetterSleep and Insight Timer comparison changed over the last 12 months?
3 findings
- Insight Timer was ahead of BetterSleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Insight Timer’s share of searches among meditation apps worldwide moved from 29.3% to 33.5%, and its estimated monthly branded searches moved from 64K to 86.8K.
How did search popularity change for meditation apps worldwide in September 2026?
3 changes
In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches.
In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%.
In September 2026, BetterSleep lost share of searches among meditation apps worldwide, from 13.7% to 12.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BetterSleep’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BetterSleep
1 branded search term
- bettersleep
Insight Timer
3 branded search terms
- insight timer
- insight timer app
- insight timer meditation
Other head-to-heads among meditation apps
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