Brandwave

BetterSleep vs Sleep Cycle:Which is more popular?

In September 2026, Sleep Cycle had more branded searches than BetterSleep among sleep apps worldwide. Sleep Cycle had about 74,000 branded searches, while BetterSleep had 33,100. Sleep Cycle made up 28.3% of all sleep app searches we track, and BetterSleep accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about sleep apps, Sleep Cycle appeared in all five answers and BetterSleep in four. Sleep Cycle was mentioned before BetterSleep in four out of five answers.

Among sleep apps worldwide in September 2026

Who do people search for more?

Sleep Cycle, about 2 searches for every 1 for BetterSleep

Sleep Cycle 74K searchesBetterSleep 33.1K searches

Who does AI mention more?

Sleep Cycle, mentioned in every answer we collected

Sleep Cycle in 5 of 5BetterSleep in 4 of 5

Who does AI recommend more?

Sleep Cycle, named ahead of BetterSleep in 4 of 5 answers

Sleep Cycle first in 4BetterSleep first in 1

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Top sleep apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sleep Cycle appeared in all five answers. BetterSleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sleep Cycle was listed before BetterSleep in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calm1st
  2. Sleep Cycle2nd
  3. BetterSleep3rd
  4. Headspace4th
  5. CBT-i Coach5th
  6. SleepScore6th
  7. Pillow7th
  8. SleepWatch8th
  9. Pzizz9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sleep Cycle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BetterSleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pillow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SleepScore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CBT-i Coach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SleepWatch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pzizz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleep apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BetterSleep or Sleep Cycle more popular in search?

This chart shows how often people search Google for BetterSleep and Sleep Cycle by name. Each line represents a brand's share of searches for all nine sleep apps we track, month by month, from English-language searches worldwide.

BetterSleep and Sleep Cycle among sleep apps worldwide, by month

Share of searches by month for Sleep Cycle, BetterSleep. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmSleep CyclePillowBetterSleepHeadspaceSleepScoreCBT-i CoachSleepWatchPzizz
Oct 202517.6%39.4%11.8%11.8%11.8%4.3%1.3%1.6%0.44%
Nov 202517.9%39.9%14.6%8%9.8%6.5%1.3%1.6%0.39%
Dec 202516.7%37.2%11.2%9.1%9.1%13.6%1.2%1.5%0.36%
Jan 202618.3%33.5%10%8.2%8.2%18.3%1.3%1.6%0.33%
Feb 202615.4%34.5%12.6%8.4%10.4%15.4%1.4%1.4%0.41%
Mar 202616.2%36.3%13.3%8.9%10.9%10.9%1.8%1.4%0.43%
Apr 202617%38%11.4%9.3%11.4%9.3%1.8%1.5%0.37%
May 202614.5%39.7%14.5%9.7%11.9%6.5%1.6%1.3%0.32%
Jun 202618.4%33.7%15.1%12.4%10.1%6.7%2%1.3%0.33%
Jul 202615.1%33.7%18.5%12.4%10.1%6.7%1.6%1.6%0.27%
Aug 202616.5%30.1%20.1%13.5%9%7.4%1.8%1.4%0.24%
Sep 202628.3%28.3%15.5%12.7%6.9%5.7%1.4%1.1%0.18%

How has the BetterSleep and Sleep Cycle comparison changed over the last 12 months?

3 findings
  • Sleep Cycle was ahead of BetterSleep in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide moved from 11.8% to 12.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Sleep Cycle’s share of searches among sleep apps worldwide moved from 39.4% to 28.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for sleep apps worldwide in September 2026?

3 changes

  1. In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches.

  2. In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%.

  3. In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BetterSleep’s and Sleep Cycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BetterSleep

1 branded search term

  • bettersleep

Sleep Cycle

1 branded search term

  • sleep cycle

How the Brand Demand Index is measured

Other head-to-heads among sleep apps

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