Headspace vs Sleep Cycle:Which is searched more?
In September 2026, Sleep Cycle had more branded searches than Headspace among sleep apps worldwide. Sleep Cycle had about 74,000 branded searches, while Headspace had 18,100. Sleep Cycle made up 28.3% of all sleep app searches we track, and Headspace accounted for 6.9%. These are worldwide searches for English-language branded terms.
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Is Headspace or Sleep Cycle more popular in search?
Compare the apps used to track and improve sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sleep Cycle, Headspace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calm | Sleep Cycle | Pillow | BetterSleep | Headspace | SleepScore | CBT-i Coach | SleepWatch | Pzizz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 39.4% | 11.8% | 11.8% | 11.8% | 4.3% | 1.3% | 1.6% | 0.44% |
| Nov 2025 | 17.9% | 39.9% | 14.6% | 8% | 9.8% | 6.5% | 1.3% | 1.6% | 0.39% |
| Dec 2025 | 16.7% | 37.2% | 11.2% | 9.1% | 9.1% | 13.6% | 1.2% | 1.5% | 0.36% |
| Jan 2026 | 18.3% | 33.5% | 10% | 8.2% | 8.2% | 18.3% | 1.3% | 1.6% | 0.33% |
| Feb 2026 | 15.4% | 34.5% | 12.6% | 8.4% | 10.4% | 15.4% | 1.4% | 1.4% | 0.41% |
| Mar 2026 | 16.2% | 36.3% | 13.3% | 8.9% | 10.9% | 10.9% | 1.8% | 1.4% | 0.43% |
| Apr 2026 | 17% | 38% | 11.4% | 9.3% | 11.4% | 9.3% | 1.8% | 1.5% | 0.37% |
| May 2026 | 14.5% | 39.7% | 14.5% | 9.7% | 11.9% | 6.5% | 1.6% | 1.3% | 0.32% |
| Jun 2026 | 18.4% | 33.7% | 15.1% | 12.4% | 10.1% | 6.7% | 2% | 1.3% | 0.33% |
| Jul 2026 | 15.1% | 33.7% | 18.5% | 12.4% | 10.1% | 6.7% | 1.6% | 1.6% | 0.27% |
| Aug 2026 | 16.5% | 30.1% | 20.1% | 13.5% | 9% | 7.4% | 1.8% | 1.4% | 0.24% |
| Sep 2026 | 28.3% | 28.3% | 15.5% | 12.7% | 6.9% | 5.7% | 1.4% | 1.1% | 0.18% |
How has the Headspace and Sleep Cycle comparison changed over the last 12 months?
3 findings
- Sleep Cycle was ahead of Headspace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Headspace’s share of searches among sleep apps worldwide moved from 11.8% to 6.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Sleep Cycle’s share of searches among sleep apps worldwide moved from 39.4% to 28.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for sleep apps worldwide in September 2026?
3 changes
In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches.
In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%.
In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Headspace’s and Sleep Cycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Headspace
1 branded search term
- headspace app
Sleep Cycle
1 branded search term
- sleep cycle
Other head-to-heads among sleep apps
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