Brandwave

How popular isCalm in search?

In August 2026, there were an estimated 49K branded searches for Calm worldwide which is down 12.7% over the last 11 months. Calm holds 27.8% estimated Share of Search among sleep apps worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sleep Cycle34.3%
  2. Calm27.8%
  3. Pillow23%
  4. Headspace13%
  5. SleepWatch1.6%
  6. Pzizz0.27%
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Which sleep apps compete with Calm?

Calm against sleep apps worldwide, by month

Share of Search by month for Sleep Cycle, Calm, Pillow, Headspace. The figures are in the table below the chart.

View monthly share of search table
MonthSleep CycleCalmPillowHeadspaceSleepWatchPzizz
Oct 202543.2%26.8%12.9%14.9%1.7%0.48%
Nov 202543%26.7%15.7%12.5%1.7%0.42%
Dec 202542.2%31.2%12.6%11.9%1.7%0.41%
Jan 202638.3%36.8%11.5%11.2%1.9%0.37%
Feb 202634%39.7%12.5%12.1%1.3%0.4%
Mar 202633.1%41.2%12.1%11.9%1.3%0.39%
Apr 202641.7%28.6%12.5%15.2%1.6%0.41%
May 202640.9%24.5%15%18%1.3%0.33%
Jun 202636.7%27.8%16.4%17.2%1.5%0.36%
Jul 202637%26%20.3%14.6%1.8%0.29%
Aug 202634.3%27.8%23%13%1.6%0.27%
Sep 2026——————

  1. 1.Sleep Cycle

    34.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Calm

    27.8%

    Held 2nd. 49K estimated branded searches, +15.3% vs prior month. Share +1.8 points.

  3. 3.Pillow

    23%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Headspace

    13%

    Held 4th. 22.9K estimated branded searches, -4.2% vs prior month. Share -1.6 points.

  5. 5.SleepWatch

    1.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pzizz

    0.27%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Calm and its closest rivals

How has branded search demand for Calm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calm worldwide fell from 56.1K to 49K.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide increased from 26.8% to 27.8%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide peaked at 41.2% in March 2026 and was lowest at 24.5% in May 2026.

How did search popularity change for sleep apps worldwide in August 2026?

  1. In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.

  2. In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.

  3. In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.

  4. In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.

  5. Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

  6. Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Calm compete?

Calm is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep apps2nd of 627.8%Shown above
Meditation apps2nd of 531.1%Show ranking
Mental health apps2nd of 532.6%Show ranking
Employee wellbeing platforms1st of 554%Show ranking

How is Calm measured?

Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • calm app
  • calm com
  • calm meditation
  • calm meditation app

Do you work for Calm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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