Brandwave

How popular isCalm in search?

In August 2026, there were an estimated 49K branded searches for Calm worldwide which is down 12.7% over the last 11 months. Calm holds 32.6% estimated Share of Search among mental health apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Talkspace40.2%
  2. Calm32.6%
  3. Headspace15.2%
  4. Wysa12%
  5. BetterHelp—
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Which mental health apps compete with Calm?

Calm against mental health apps worldwide, by month

Share of Search by month for Talkspace, Calm, Headspace, Wysa. The figures are in the table below the chart.

View monthly share of search table
MonthTalkspaceCalmHeadspaceWysaBetterHelp
Oct 202539.3%29.8%16.6%14.4%—
Nov 202536.6%34%15.9%13.4%—
Dec 202535.4%39.1%15%10.6%—
Jan 202635.3%41.5%12.6%10.6%—
Feb 202631%44.2%13.5%11.4%—
Mar 202633.7%41.9%12.1%12.3%—
Apr 202636.6%30.7%16.3%16.4%—
May 202636.8%26.9%19.8%16.5%—
Jun 202637.4%28.3%17.5%16.8%—
Jul 202641.7%29.3%16.5%12.5%—
Aug 202640.2%32.6%15.2%12%—
Sep 2026—————

  1. 1.Talkspace

    40.2%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Calm

    32.6%

    Held 2nd. 49K estimated branded searches, +15.3% vs prior month. Share +3.2 points.

  3. 3.Headspace

    15.2%

    Held 3rd. 22.9K estimated branded searches, -4.2% vs prior month. Share -1.3 points.

  4. 4.Wysa

    12%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. —.BetterHelp

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Calm and its closest rivals

How has branded search demand for Calm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calm worldwide fell from 56.1K to 49K.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among mental health apps worldwide increased from 29.8% to 32.6%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among mental health apps worldwide peaked at 44.2% in February 2026 and was lowest at 26.9% in May 2026.

How did search popularity change for mental health apps worldwide in August 2026?

  1. In August 2026, Calm gained estimated Share of Search among mental health apps worldwide, from 29.3% to 32.6%.

  2. In August 2026, Talkspace lost estimated Share of Search among mental health apps worldwide, from 41.7% to 40.2%.

  3. In August 2026, Headspace lost estimated Share of Search among mental health apps worldwide, from 16.5% to 15.2%.

  4. Estimated monthly branded searches for Wysa worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

Where does Calm compete?

Calm is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep apps2nd of 627.8%Show ranking
Meditation apps2nd of 531.1%Show ranking
Mental health apps2nd of 532.6%Shown above
Employee wellbeing platforms1st of 554%Show ranking

How is Calm measured?

Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • calm app
  • calm com
  • calm meditation
  • calm meditation app

Do you work for Calm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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