Calm vs Headspace:Which is more popular by branded search?
In August 2026, Calm had more branded searches than Headspace among mental health apps worldwide. Calm was estimated to have 49K branded searches compared to Headspace’s 22.9K, and held a 32.6% Share of Search versus Headspace’s 15.2%. These are worldwide searches for English-language branded terms.
Follow Calm vs Headspace and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Calm or Headspace?
Compare the apps people use for mental health support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, Headspace. The figures are in the table below the chart.
View monthly share of search table
| Month | Talkspace | Calm | Headspace | Wysa | BetterHelp |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 29.8% | 16.6% | 14.4% | — |
| Nov 2025 | 36.6% | 34% | 15.9% | 13.4% | — |
| Dec 2025 | 35.4% | 39.1% | 15% | 10.6% | — |
| Jan 2026 | 35.3% | 41.5% | 12.6% | 10.6% | — |
| Feb 2026 | 31% | 44.2% | 13.5% | 11.4% | — |
| Mar 2026 | 33.7% | 41.9% | 12.1% | 12.3% | — |
| Apr 2026 | 36.6% | 30.7% | 16.3% | 16.4% | — |
| May 2026 | 36.8% | 26.9% | 19.8% | 16.5% | — |
| Jun 2026 | 37.4% | 28.3% | 17.5% | 16.8% | — |
| Jul 2026 | 41.7% | 29.3% | 16.5% | 12.5% | — |
| Aug 2026 | 40.2% | 32.6% | 15.2% | 12% | — |
| Sep 2026 | — | — | — | — | — |
How has the Calm and Headspace comparison changed over the last 12 months?
3 findings
- Calm was ahead of Headspace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among mental health apps worldwide moved from 29.8% to 32.6%, and its estimated monthly branded searches moved from 56.1K to 49K.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among mental health apps worldwide moved from 16.6% to 15.2%, and its estimated monthly branded searches moved from 31.2K to 22.9K.
How did search popularity change for mental health apps worldwide in August 2026?
2 changes
In August 2026, Calm gained estimated Share of Search among mental health apps worldwide, from 29.3% to 32.6%.
In August 2026, Headspace lost estimated Share of Search among mental health apps worldwide, from 16.5% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Headspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.