Brandwave

Employee wellbeing platforms:Which brands are most popular in search?

In August 2026, Calm was the most searched among employee wellbeing platforms worldwide, with an estimated 49K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calm54%
  2. Headspace25.2%
  3. Virgin Pulse8.9%
  4. Wellable8%
  5. Unmind4%

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Share of SearchLeaderboard

Compare the platforms employers use to support wellbeing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among employee wellbeing platforms worldwide, by month

Share of Search by month for Calm, Headspace, Virgin Pulse, Wellable, Unmind. The figures are in the table below the chart.

View monthly share of search table
MonthCalmHeadspaceVirgin PulseWellableUnmind
Oct 202548.7%27%12.8%7.6%3.8%
Nov 202553.3%25%11.5%6.8%3.4%
Dec 202559%22.6%10.7%5.2%2.6%
Jan 202658.4%17.7%14.9%6%3%
Feb 202661.5%18.7%10.5%6.2%3.1%
Mar 202664.8%18.7%8.5%5%3.1%
Apr 202649.3%26.2%11.7%8.5%4.3%
May 202645.1%33.2%8.3%8.9%4.5%
Jun 202648.8%30.3%8.6%7.6%4.7%
Jul 202649.9%28%9.5%8.4%4.2%
Aug 202654%25.2%8.9%8%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Calm

    54%

    Held 1st. 49K estimated branded searches, +15.3% vs prior month. Share +4.1 points.

  2. 2.Headspace

    25.2%

    Held 2nd. 22.9K estimated branded searches, -4.2% vs prior month. Share -2.8 points.

  3. 3.Virgin Pulse

    8.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Wellable

    8%

    Held 4th. 7.2K estimated branded searches, +1.4% vs prior month. Share -0.4 points.

  5. 5.Unmind

    4%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among employee wellbeing platforms worldwide?

In August 2026, Calm was the most searched among employee wellbeing platforms worldwide, with an estimated 49K branded searches and 54% estimated Share of Search within this set. Headspace is in 2nd place, 28.8 percentage points behind at 25.2% Share of Search.

Global employee wellbeing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calm48.7% → 54%64.8%Mar 202645.1%May 20261st
Headspace27% → 25.2%33.2%May 202617.7%Jan 20262nd
Virgin Pulse12.8% → 8.9%14.9%Jan 20268.3%May 20263rd
Wellable7.6% → 8%8.9%May 20265%Mar 20264th
Unmind3.8% → 4%4.7%Jun 20262.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide increased from 48.7% to 54%.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among employee wellbeing platforms worldwide decreased from 27% to 25.2%.
  • Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide decreased from 12.8% to 8.9%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 64.8% in March 2026 and was lowest at 45.1% in May 2026.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 33.2% in May 2026 and was lowest at 17.7% in January 2026.
  • Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 14.9% in January 2026 and was lowest at 8.3% in May 2026.
  • Across the 11 months ending August 2026, Wellable’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 8.9% in May 2026 and was lowest at 5% in March 2026.
  • Across the 11 months ending August 2026, Unmind’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 4.7% in June 2026 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, Wellable and Unmind held steady: their estimated Share of Search among employee wellbeing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for employee wellbeing platforms worldwide in August 2026?

  1. In August 2026, Calm gained estimated Share of Search among employee wellbeing platforms worldwide, from 49.9% to 54%.

  2. In August 2026, Headspace lost estimated Share of Search among employee wellbeing platforms worldwide, from 28% to 25.2%.

  3. In August 2026, Virgin Pulse lost estimated Share of Search among employee wellbeing platforms worldwide, from 9.5% to 8.9%.

  4. Estimated monthly branded searches for Unmind worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Wellable worldwide fell 18.1% over 11 measured months, from 8.8K to 7.2K in August 2026.

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