Calm vs Wellable:Which is more popular by branded search?
In August 2026, Calm had more branded searches than Wellable among employee wellbeing platforms worldwide. Calm was estimated to have 49K branded searches compared to Wellable’s 7.2K, and held a 54% Share of Search versus Wellable’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calm or Wellable?
Compare the platforms employers use to support wellbeing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, Wellable. The figures are in the table below the chart.
View monthly share of search table
| Month | Calm | Headspace | Virgin Pulse | Wellable | Unmind |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27% | 12.8% | 7.6% | 3.8% |
| Nov 2025 | 53.3% | 25% | 11.5% | 6.8% | 3.4% |
| Dec 2025 | 59% | 22.6% | 10.7% | 5.2% | 2.6% |
| Jan 2026 | 58.4% | 17.7% | 14.9% | 6% | 3% |
| Feb 2026 | 61.5% | 18.7% | 10.5% | 6.2% | 3.1% |
| Mar 2026 | 64.8% | 18.7% | 8.5% | 5% | 3.1% |
| Apr 2026 | 49.3% | 26.2% | 11.7% | 8.5% | 4.3% |
| May 2026 | 45.1% | 33.2% | 8.3% | 8.9% | 4.5% |
| Jun 2026 | 48.8% | 30.3% | 8.6% | 7.6% | 4.7% |
| Jul 2026 | 49.9% | 28% | 9.5% | 8.4% | 4.2% |
| Aug 2026 | 54% | 25.2% | 8.9% | 8% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Calm and Wellable comparison changed over the last 12 months?
3 findings
- Calm was ahead of Wellable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide moved from 48.7% to 54%, and its estimated monthly branded searches moved from 56.1K to 49K.
- Across the 11 months ending August 2026, Wellable’s estimated Share of Search among employee wellbeing platforms worldwide moved from 7.6% to 8%, and its estimated monthly branded searches moved from 8.8K to 7.2K.
How did search popularity change for employee wellbeing platforms worldwide in August 2026?
2 changes
In August 2026, Calm gained estimated Share of Search among employee wellbeing platforms worldwide, from 49.9% to 54%.
Estimated monthly branded searches for Wellable worldwide fell 18.1% over 11 measured months, from 8.8K to 7.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Wellable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.