Brandwave

Sleep apps:Which brands are most popular in search?

In August 2026, Sleep Cycle was the most searched among sleep apps worldwide, with an estimated 60.5K branded searches and 34.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sleep Cycle34.3%
  2. Calm27.8%
  3. Pillow23%
  4. Headspace13%
  5. SleepWatch1.6%
  6. Pzizz0.27%

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Share of SearchLeaderboard

Compare the apps used to track and improve sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleep apps worldwide, by month

Share of Search by month for Sleep Cycle, Calm, Pillow, Headspace. The figures are in the table below the chart.

View monthly share of search table
MonthSleep CycleCalmPillowHeadspaceSleepWatchPzizz
Oct 202543.2%26.8%12.9%14.9%1.7%0.48%
Nov 202543%26.7%15.7%12.5%1.7%0.42%
Dec 202542.2%31.2%12.6%11.9%1.7%0.41%
Jan 202638.3%36.8%11.5%11.2%1.9%0.37%
Feb 202634%39.7%12.5%12.1%1.3%0.4%
Mar 202633.1%41.2%12.1%11.9%1.3%0.39%
Apr 202641.7%28.6%12.5%15.2%1.6%0.41%
May 202640.9%24.5%15%18%1.3%0.33%
Jun 202636.7%27.8%16.4%17.2%1.5%0.36%
Jul 202637%26%20.3%14.6%1.8%0.29%
Aug 202634.3%27.8%23%13%1.6%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sleep Cycle

    34.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Calm

    27.8%

    Held 2nd. 49K estimated branded searches, +15.3% vs prior month. Share +1.8 points.

  3. 3.Pillow

    23%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Headspace

    13%

    Held 4th. 22.9K estimated branded searches, -4.2% vs prior month. Share -1.6 points.

  5. 5.SleepWatch

    1.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pzizz

    0.27%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleep apps worldwide?

In August 2026, Sleep Cycle was the most searched among sleep apps worldwide, with an estimated 60.5K branded searches and 34.3% estimated Share of Search within this set. Calm is in 2nd place, 6.5 percentage points behind at 27.8% Share of Search.

Global sleep apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sleep Cycle43.2% → 34.3%43.2%Oct 202533.1%Mar 20261st
Calm26.8% → 27.8%41.2%Mar 202624.5%May 20262nd
Pillow12.9% → 23%23%Aug 202611.5%Jan 20264th → 3rd
Headspace14.9% → 13%18%May 202611.2%Jan 20263rd → 4th
SleepWatch1.7% → 1.6%1.9%Jan 20261.3%Mar 20265th
Pzizz0.48% → 0.27%0.48%Oct 20250.27%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide decreased from 43.2% to 34.3%.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide increased from 26.8% to 27.8%.
  • Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide increased from 12.9% to 23%.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among sleep apps worldwide decreased from 14.9% to 13%.
  • Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide peaked at 43.2% in October 2025 and was lowest at 33.1% in March 2026.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide peaked at 41.2% in March 2026 and was lowest at 24.5% in May 2026.
  • Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide peaked at 23% in August 2026 and was lowest at 11.5% in January 2026.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among sleep apps worldwide peaked at 18% in May 2026 and was lowest at 11.2% in January 2026.
  • Across the 11 months ending August 2026, Pillow rose from 4th to 3rd among sleep apps worldwide.
  • Across the 11 months ending August 2026, Headspace fell from 3rd to 4th among sleep apps worldwide.
  • Across the 11 months ending August 2026, SleepWatch and Pzizz held steady: their estimated Share of Search among sleep apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleep apps worldwide in August 2026?

  1. In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.

  2. In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.

  3. In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.

  4. In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.

  5. Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

  6. Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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