Brandwave

Balance vs BetterSleep:Which is more popular?

In September 2026, BetterSleep had more branded searches than Balance among meditation apps worldwide. BetterSleep had about 33,100 branded searches, while Balance had 960. BetterSleep made up 12.8% of all meditation app searches we track, and Balance accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about meditation apps, Balance appeared in one of the five answers and BetterSleep in none.

Among meditation apps worldwide in September 2026

Who do people search for more?

BetterSleep, about 34 searches for every 1 for Balance

BetterSleep 33.1K searchesBalance 960 searches

Who does AI mention more?

Balance, mentioned in 1 of 5 answers, BetterSleep in 0

Balance in 1 of 5BetterSleep in 0 of 5

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balance was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BetterSleep did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Balance or BetterSleep more popular in search?

This chart shows how often people search Google for Balance and BetterSleep by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.

Balance and BetterSleep among meditation apps worldwide, by month

Share of searches by month for BetterSleep, Balance. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the Balance and BetterSleep comparison changed over the last 12 months?

3 findings
  • BetterSleep was ahead of Balance in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Balance’s share of searches among meditation apps worldwide moved from 0.93% to 0.37%, and its estimated monthly branded searches moved from 2K to 960.
  • Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for meditation apps worldwide in September 2026?

2 changes
  1. In September 2026, BetterSleep lost share of searches among meditation apps worldwide, from 13.7% to 12.8%.

  2. Estimated monthly branded searches for Balance worldwide fell 52.5% over 12 measured months, from 2K to 960 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Balance’s and BetterSleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balance

2 branded search terms

  • balance meditation
  • balance meditation app

BetterSleep

1 branded search term

  • bettersleep

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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