Calm vs Insight Timer:Which is more popular by branded search?
In August 2026, Insight Timer had more branded searches than Calm among meditation apps worldwide. Insight Timer was estimated to have 77.2K branded searches compared to Calm’s 49K, and held a 49% Share of Search versus Calm’s 31.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Calm or Insight Timer?
Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insight Timer, Calm. The figures are in the table below the chart.
View monthly share of search table
| Month | Insight Timer | Calm | Headspace | Happier | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 32.9% | 18.3% | 6.6% | 1.2% |
| Nov 2025 | 42.5% | 33.9% | 15.9% | 6.6% | 1.1% |
| Dec 2025 | 36.9% | 39.3% | 15% | 7.5% | 1.3% |
| Jan 2026 | 41.9% | 39.1% | 11.9% | 6% | 1.2% |
| Feb 2026 | 35% | 44.1% | 13.4% | 6.4% | 1% |
| Mar 2026 | 38% | 43.4% | 12.5% | 5.2% | 0.82% |
| Apr 2026 | 44.3% | 31.8% | 16.9% | 6% | 1% |
| May 2026 | 42.5% | 28.2% | 20.7% | 7.8% | 0.94% |
| Jun 2026 | 43.5% | 30.2% | 18.7% | 6.7% | 0.87% |
| Jul 2026 | 44.3% | 30.4% | 17.1% | 7.1% | 0.95% |
| Aug 2026 | 49% | 31.1% | 14.5% | 4.7% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Calm and Insight Timer comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Calm took it in December 2025, Insight Timer took it in January 2026, Calm took it in February 2026, Insight Timer took it in April 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide moved from 32.9% to 31.1%, and its estimated monthly branded searches moved from 56.1K to 49K.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide moved from 40.9% to 49%, and its estimated monthly branded searches moved from 69.7K to 77.2K.
How did search popularity change for meditation apps worldwide in August 2026?
2 changes
In August 2026, Insight Timer gained estimated Share of Search among meditation apps worldwide, from 44.3% to 49%.
In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calm
4 branded search terms
- calm app
- calm com
- calm meditation
- calm meditation app
Insight Timer
5 branded search terms
- insight timer
- insight timer app
- insight timer meditation
- insight timer meditation app
- insighttimer com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.