Brandwave

How popular isInsight Timer?

In September 2026, people searched for Insight Timer by name about 86,800 times worldwide, a 35.6% increase from the previous year. These searches made up 13.2% of all global mental health app searches, placing Insight Timer third out of eight apps. When we asked both ChatGPT and Google AI Overviews about mental health apps, Insight Timer appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Insight Timer is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BetterHelpShare of searches 53.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CalmShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Insight TimerShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. TalkspaceShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. HeadspaceShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top mental health apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insight Timer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insight Timer is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Daylio2nd
  3. Calm3rd
  4. MindShift CBT4th
  5. Wysa5th
  6. Insight Timer6th
  7. Talkspace7th
  8. BetterHelp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daylio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insight Timer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wysa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MindShift CBT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterHelp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mental health apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mental health apps compete with Insight Timer?

Insight Timer against mental health apps worldwide, by month

Share of searches by month for BetterHelp, Calm, Insight Timer, Talkspace, Headspace, Wysa, Daylio. The figures are in the table below the chart.

View monthly share of searches table
MonthBetterHelpCalmInsight TimerTalkspaceHeadspaceWysaDaylioMindShift CBT
Oct 202565.5%5.9%7.2%10.8%3.9%3.9%2.2%0.65%
Nov 202563.6%7%8.6%10.5%3.8%3.8%2.1%0.64%
Dec 202560.1%8.1%8.1%12.1%4.4%3.6%3%0.68%
Jan 202659.5%8%9.8%12%3.6%3.6%2.9%0.68%
Feb 202665.4%5.9%7.2%10.8%3.9%3.9%2.2%0.69%
Mar 202663.3%5.7%7%12.7%3.8%4.7%2.1%0.67%
Apr 202665.7%5.9%5.9%10.8%4%4.8%2.2%0.7%
May 202666.5%4.9%6%10.9%4%4.9%2.2%0.59%
Jun 202660.1%6.6%8.1%12.1%3.6%5.4%3.6%0.55%
Jul 202663.7%5.7%7%12.8%3.8%3.8%2.6%0.55%
Aug 202661.2%6.7%8.2%12.3%3.7%3.7%3.7%0.53%
Sep 202653.6%13.2%13.2%10.8%3.2%3.2%2.2%0.58%

  1. 1.BetterHelp

    53.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -7.5 points.

  2. 2.Calm

    13.2%

    Moved from 4th to 2nd. 74K estimated branded searches, +123.6% vs prior month. Share +6.5 points.

  3. 3.Insight Timer

    13.2%

    Held 3rd. 74K estimated branded searches, +82.7% vs prior month. Share +5 points.

  4. 4.Talkspace

    10.8%

    Moved from 2nd to 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Headspace

    3.2%

    Moved from 6th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Wysa

    3.2%

    Moved from 7th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Daylio

    2.2%

    Moved from 5th to 7th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  8. 8.MindShift CBT

    0.58%

    Held 8th. 3.3K estimated branded searches, +25.2% vs prior month. Share +0.1 points.

Compare popularity between Insight Timer and its closest rivals

Every comparison with Insight Timer

14 comparisons

How has branded search demand for Insight Timer changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insight Timer worldwide rose from 64K to 86.8K.
  • Across the 12 months ending September 2026, Insight Timer’s share of searches among mental health apps worldwide increased from 7.2% to 13.2%.
  • Across the 12 months ending September 2026, Insight Timer’s share of searches among mental health apps worldwide peaked at 13.2% in September 2026 and was lowest at 5.9% in April 2026.

How did search popularity change for mental health apps worldwide in September 2026?

6 changes

  1. In September 2026, Calm overtook Talkspace and Insight Timer to rank 2nd among mental health apps worldwide, with 13.2% of the searches.

  2. In September 2026, Insight Timer gained share of searches among mental health apps worldwide, from 8.2% to 13.2%.

  3. In September 2026, BetterHelp lost share of searches among mental health apps worldwide, from 61.2% to 53.6%.

  4. In September 2026, Daylio lost share of searches among mental health apps worldwide, from 3.7% to 2.2%.

  5. In September 2026, Talkspace lost share of searches among mental health apps worldwide, from 12.3% to 10.8%.

  6. Wysa’s share of searches among mental health apps worldwide has lost ground for 3 months in a row, from 5.4% to 3.2% in September 2026.

How are Insight Timer’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Insight Timer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insight timer
  • insight timer app
  • insight timer meditation

Do you work for Insight Timer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insight Timer compete?

Insight Timer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mental health apps3rd of 813.2%Shown above
Meditation apps2nd of 1033.5%Show ranking
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Is Insight Timer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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