Headspace vs Insight Timer:Which is more popular by branded search?
In August 2026, Insight Timer had more branded searches than Headspace among meditation apps worldwide. Insight Timer was estimated to have 77.2K branded searches compared to Headspace’s 22.9K, and held a 49% Share of Search versus Headspace’s 14.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Headspace or Insight Timer?
Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insight Timer, Headspace. The figures are in the table below the chart.
View monthly share of search table
| Month | Insight Timer | Calm | Headspace | Happier | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 32.9% | 18.3% | 6.6% | 1.2% |
| Nov 2025 | 42.5% | 33.9% | 15.9% | 6.6% | 1.1% |
| Dec 2025 | 36.9% | 39.3% | 15% | 7.5% | 1.3% |
| Jan 2026 | 41.9% | 39.1% | 11.9% | 6% | 1.2% |
| Feb 2026 | 35% | 44.1% | 13.4% | 6.4% | 1% |
| Mar 2026 | 38% | 43.4% | 12.5% | 5.2% | 0.82% |
| Apr 2026 | 44.3% | 31.8% | 16.9% | 6% | 1% |
| May 2026 | 42.5% | 28.2% | 20.7% | 7.8% | 0.94% |
| Jun 2026 | 43.5% | 30.2% | 18.7% | 6.7% | 0.87% |
| Jul 2026 | 44.3% | 30.4% | 17.1% | 7.1% | 0.95% |
| Aug 2026 | 49% | 31.1% | 14.5% | 4.7% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Headspace and Insight Timer comparison changed over the last 12 months?
3 findings
- Insight Timer was ahead of Headspace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide moved from 18.3% to 14.5%, and its estimated monthly branded searches moved from 31.2K to 22.9K.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation apps worldwide moved from 40.9% to 49%, and its estimated monthly branded searches moved from 69.7K to 77.2K.
How did search popularity change for meditation apps worldwide in August 2026?
2 changes
In August 2026, Insight Timer gained estimated Share of Search among meditation apps worldwide, from 44.3% to 49%.
In August 2026, Headspace lost estimated Share of Search among meditation apps worldwide, from 17.1% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Headspace’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Headspace
3 branded search terms
- headspace app
- headspace com
- headspace meditation
Insight Timer
5 branded search terms
- insight timer
- insight timer app
- insight timer meditation
- insight timer meditation app
- insighttimer com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.