Calm vs SleepScore:Which is more popular?

Name: Calm vs SleepScore: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Calm had more branded searches than SleepScore among sleep apps worldwide. Calm had about 74,000 branded searches, while SleepScore had 14,800. Calm made up 28.3% of all sleep app searches we track, and SleepScore accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about sleep apps, Calm appeared in four of the five answers and SleepScore in two. Calm was mentioned before SleepScore in four out of five answers.

Among sleep apps worldwide in September 2026

Follow Calm vs SleepScore and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sleep apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SleepScore was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Calm was listed before SleepScore in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sleep Cycle	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Calm	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
BetterSleep	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pillow	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Headspace	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
SleepScore	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
CBT-i Coach	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
SleepWatch	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pzizz	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Sleep Cycle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Calm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BetterSleep4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pillow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Headspace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SleepScore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CBT-i Coach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SleepWatch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pzizz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleep apps

5 answers

Asked ChatGPT
“Which sleep app should I use?”
1. 1Calm
2. 2Sleep Cycle
3. 3BetterSleep
4. 4CBT-i Coach
Asked ChatGPT
“What are the best sleep apps?”
1. 1Calm
2. 2Headspace
3. 3Sleep Cycle
4. 4BetterSleep
5. 5Pzizz
Asked ChatGPT
“What's the best sleep app for better sleep?”
1. 1Calm
2. 2CBT-i Coach
3. 3Sleep Cycle
4. 4BetterSleep
Searched Google, AI Overview
“sleep apps”
1. 1BetterSleep
2. 2Calm
3. 3Headspace
4. 4Sleep Cycle
5. 5Pillow
6. 6SleepWatch
7. 7SleepScore
Searched Google, AI Overview
“sleep tracker app”
1. 1Sleep Cycle
2. 2SleepScore
3. 3Pillow

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Calm or SleepScore more popular in search?

This chart shows how often people search Google for Calm and SleepScore by name. Each line represents a brand's share of searches for all nine sleep apps we track, month by month, from English-language searches worldwide.

Calm and SleepScore among sleep apps worldwide, by month

Month	Calm	Sleep Cycle	Pillow	BetterSleep	Headspace	SleepScore	CBT-i Coach	SleepWatch	Pzizz
Oct 2025	17.6%	39.4%	11.8%	11.8%	11.8%	4.3%	1.3%	1.6%	0.44%
Nov 2025	17.9%	39.9%	14.6%	8%	9.8%	6.5%	1.3%	1.6%	0.39%
Dec 2025	16.7%	37.2%	11.2%	9.1%	9.1%	13.6%	1.2%	1.5%	0.36%
Jan 2026	18.3%	33.5%	10%	8.2%	8.2%	18.3%	1.3%	1.6%	0.33%
Feb 2026	15.4%	34.5%	12.6%	8.4%	10.4%	15.4%	1.4%	1.4%	0.41%
Mar 2026	16.2%	36.3%	13.3%	8.9%	10.9%	10.9%	1.8%	1.4%	0.43%
Apr 2026	17%	38%	11.4%	9.3%	11.4%	9.3%	1.8%	1.5%	0.37%
May 2026	14.5%	39.7%	14.5%	9.7%	11.9%	6.5%	1.6%	1.3%	0.32%
Jun 2026	18.4%	33.7%	15.1%	12.4%	10.1%	6.7%	2%	1.3%	0.33%
Jul 2026	15.1%	33.7%	18.5%	12.4%	10.1%	6.7%	1.6%	1.6%	0.27%
Aug 2026	16.5%	30.1%	20.1%	13.5%	9%	7.4%	1.8%	1.4%	0.24%
Sep 2026	28.3%	28.3%	15.5%	12.7%	6.9%	5.7%	1.4%	1.1%	0.18%

How has the Calm and SleepScore comparison changed over the last 12 months?

3 findings

Calm was ahead of SleepScore in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Calm’s share of searches among sleep apps worldwide moved from 17.6% to 28.3%, and its estimated monthly branded searches moved from 40.5K to 74K.
Across the 12 months ending September 2026, SleepScore’s share of searches among sleep apps worldwide moved from 4.3% to 5.7%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for sleep apps worldwide in September 2026?

2 changes

In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches.
In September 2026, SleepScore lost share of searches among sleep apps worldwide, from 7.4% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Calm’s and SleepScore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.