Balance vs Calm:Which is more popular by branded search?
In August 2026, Calm had more branded searches than Balance among meditation apps worldwide. Calm was estimated to have 49K branded searches compared to Balance’s 1.1K, and held a 31.1% Share of Search versus Balance’s 0.69%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Balance vs Calm and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Balance or Calm?
Compare brands that offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, Balance. The figures are in the table below the chart.
View monthly share of search table
| Month | Insight Timer | Calm | Headspace | Happier | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 32.9% | 18.3% | 6.6% | 1.2% |
| Nov 2025 | 42.5% | 33.9% | 15.9% | 6.6% | 1.1% |
| Dec 2025 | 36.9% | 39.3% | 15% | 7.5% | 1.3% |
| Jan 2026 | 41.9% | 39.1% | 11.9% | 6% | 1.2% |
| Feb 2026 | 35% | 44.1% | 13.4% | 6.4% | 1% |
| Mar 2026 | 38% | 43.4% | 12.5% | 5.2% | 0.82% |
| Apr 2026 | 44.3% | 31.8% | 16.9% | 6% | 1% |
| May 2026 | 42.5% | 28.2% | 20.7% | 7.8% | 0.94% |
| Jun 2026 | 43.5% | 30.2% | 18.7% | 6.7% | 0.87% |
| Jul 2026 | 44.3% | 30.4% | 17.1% | 7.1% | 0.95% |
| Aug 2026 | 49% | 31.1% | 14.5% | 4.7% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Balance and Calm comparison changed over the last 12 months?
3 findings
- Calm was ahead of Balance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balance’s estimated Share of Search among meditation apps worldwide moved from 1.2% to 0.69%, and its estimated monthly branded searches moved from 2K to 1.1K.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide moved from 32.9% to 31.1%, and its estimated monthly branded searches moved from 56.1K to 49K.
How did search popularity change for meditation apps worldwide in August 2026?
2 changes
In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%.
Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Balance’s and Calm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.